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Having an online presence on social media is now one of the most popular ways to increase brand awareness and be in front of your ideal customer.
However, a lot of business owners do not know the best strategies to convert those followers into paying clients. The hard truth is, if you are not closing any leads from your social media page, you are most definitely using the wrong techniques.
Business coach expert Isabella Sanchez, who specialises in helping life and wellness coaches sell high ticket offers, talks us through the ins and outs as to why your social media is not converting.
Here we go…
You’re trying to speak to anyone and everyone
Trying to speak to everyone is the fastest route to not getting clients. If you’re not 100% sure about who you’re speaking to, this is where you start.
Here’s why speaking to everyone doesn’t work: let’s say you’re a hormone healing coach trying to attract anyone that needs your help. Hormone healing will be completely different for new moms than women going through menopause and by speaking to everyone, your message won’t resonate with either. Speak to one person and solve one problem and your sales will skyrocket. Here are some questions to get you started:
What’s your ideal clients name?
Who are they and what is their current life situation?
What do they want -> What kind of tangible result do they want to achieve? Don’t be vague!
What problem keeps them up at night?
What do they google?
Why haven’t they achieved what they want on their own?
IN THEIR EYES, what is keeping them stuck? (They don’t know how, have no time, etc )
Your messaging is off
People don’t invest in what they need, they invest in what they want. Sometimes our ego can creep up and say “I don’t want to just sell what they want, because I’m more than that” but remember that your ideal client has a different level of awareness than you do, so if you want to help them you need to create content speaking to what they SAY they want, not what you WANT them to want or what you ASSUME they want. Confusing right, but makes sense.
Putting it in simple terms: find out what your client wants and what they need, and provide it.
You’re obsessed with the timeline
The thing about online businesses is that in the beginning progress is invisible…until it’s not.
You’re clapping for yourself when nobody else is and that can be discouraging. All the coaches talking about “6 figures in 6 months” are not revealing the complete story.
Take my story as an example: I made 6 figures in my business coaching business in 7 months but before that, there’s a decade of “failures” behind, $100,000 invested in mentorship, 4 failed businesses, 1 successful one, a whole lot more on the unsexy side of entrepreneurship. So get rid of the timeline and the obsession to hit 6 figures in 6 months and be PATIENT.
Hire a mentor to help you but give it time. Some people will take 6 months, for some a couple of years and that’s okay. It’s not a race and you’re not a bad entrepreneur if you don’t make $100K your first week in business, that’s unrealistic.
You’re on too many platforms before having an offer that converts
If I gave you a million followers today, would you know how to convert them into high paying clients? Most coaches focus on visibility first so they’re on YouTube, Instagram, TikTok, podcasts, and putting thousands into ads but they don’t have a strategy to convert those leads so they’re just hoping for something to stick.
Focus is the secret. Focus on one or two platforms until you master your sales process. Once you have an offer and sales process that you know converts CONSISTENTLY, you can start expanding and scaling a sustainable business without being ‘burnt out’ or investing thousands into ads when you don’t have cashflow.
You see sales as stealing
Scarcity and fearful energy can be felt by potential clients from miles away. When coaches have a negative relationship with sales and money it comes across as fearful sales, and pushy.
The thing is that I know how passionate you are about helping people, but sometimes negative programming can get in the way. This negative programming about sales is not your fault but it’s your responsibility to heal if you want to make an impact through your business.
Get clear on WHY you are doing this, WHY you want people to buy from you and how the lives of your clients will change when working with you. Sales is an act of service. It’s giving people more of what they desire vs. taking from them. This shift will change the game for you. Here are a few journaling prompts to get you started.
What limiting stories am I believing about sales?
How will my clients’ lives change when they work with me?
How do I want to feel when I sell?
If this article has helped you understand why you’re not converting your followers into sales, give a comment below.
The Abundant Coach Blueprint. 90 day business program for coaches who want to stand out and consistently sign high ticket clients with a small audience.