Digital Marketing

The Future of Marketing Belongs to Brands and Consumers

In the world of marketing, the only certainties are uncertainty, constant innovation and rapid change. In previous decades, businesses would approach advertisers, then pay them for their big ideas and creative concepts. With this system, the ability to measure effectiveness of the campaigns was severely limited—subway posters or billboards didn’t provide any analytics or audience […]Read More

Business Entrepreneurship

Royal Personal Training Closes Peninsula Hotel Partnership Amid 8,000 SF Facility Expansion

Royal Personal Training (RPT), the blossoming personal training facility in Beverly Hills, has been making noise since its humble 2015 beginnings. Founded by brothers Shahin and Shayan Safai, RPT has embodied the growth potential of modern, boutique gym facilities in a digital age of branding and social media presences.  Recently, RPT closed a partnership round […]Read More