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Monetizing a YouTube channel with ad revenue can be easy once the subscriber count starts to hit 6 figures. Advertisers love putting paid promotion on channels of YouTubers who have a loyal, unique audience that all have common interests. Christoph Filgertshofer, after working relentlessly to build his following to 200k subscribers, decided to go a completely different route with monetization. Having grown up surrounded by entrepreneurship, he decided to get a start in eCommerce and Shopify store building.
Growing up in Germany, Christoph’s father would always share his exciting stories as an entrepreneur. His dad would share stories of his practice and recruiting clients with him at a young age, and the lessons he learned from these stories stuck with him throughout his childhood and teenage years. By the time he was old enough to become further immersed in entrepreneurship, Christoph started hustling flipping Pokemon cards and selling newspapers as young as 14 years old. He saw all of his friends being handed iPods from their parents, and made a pact with himself to make enough money on his own to save up for one.
With all of this experience at such a young age, it was no surprise that Christoph had such an interest in selling products online and working for himself. Even with all of the success he would wind up experiencing, he still had his shortcomings off the bat as he did not have enough experience. His first store flopped, but he worked tirelessly to learn the craft and perfect his Shopify store and market it correctly. Similar to his YouTube experience, his hard work would pay off in a major way as he soon saw himself generating 5 figures of revenue in one month and scaling it to multiple six figures in revenue.
Christoph has found that he has come to enjoy his successes now simply because of how much work went into his process. Without failures and setbacks, the success would be taken for granted and would ruin the whole journey for him. Before his story even began, Christoph was inspired by his father as a little kid hearing his stories after he would come home from work. His dad would always share with him how he never grew tired of his work, and always had a new problem to solve to keep him on his toes. Hearing all of this as a kid, Christoph knew the only option for him as a career would be to start his own business and be his own boss as well.
As a result of all of his hard work, Christoph is rewarded most by the amount of freedom he has on a daily basis. He can work from wherever he wants, buy a luxury good if his heart really desires, and can plan a trip today and be gone tomorrow. The ability to do whatever you want, work for yourself, travel, and make a great living has made all of the struggles and setbacks well worth it in the end.