# So Influential

> A transparent 0–100 authenticity score for any YouTube or Twitch account. Spot fake followers, bots, and bought growth — no login.

## Core pages

- [Creator Authenticity Checker](https://soinfluential.com/): Check any creator before you trust them — free, no login.
- [Methodology](https://soinfluential.com/methodology): How the 0–100 authenticity score is calculated.
- [Pricing](https://soinfluential.com/pricing): Free checks, plus Pro and Agency plans.
- [About](https://soinfluential.com/about): Who builds So Influential and why the scoring is transparent.
- [Blog](https://soinfluential.com/blog): Guides on influencer vetting, fake-follower detection, and creator marketing.

## Guides

- [How to Spot a Deepfake or AI-Generated Influencer Endorsement](https://soinfluential.com/blog/how-to-spot-a-deepfake-or-ai-generated-influencer-endorsement): How to spot a deepfake or AI-generated influencer endorsement: the visual and audio tells, real scam examples, what the FTC's 2024 rule requires, and how to verify before you trust it.
- [How to Spot a Fake Giveaway Scam Before You Enter](https://soinfluential.com/blog/how-to-spot-a-fake-giveaway-scam): How to tell a real giveaway from a scam impersonating a creator or celebrity, and verify the account behind it before you enter.
- [What Is an Influencer Credibility Score?](https://soinfluential.com/blog/what-is-an-influencer-credibility-score): Every influencer-vetting tool defines credibility score differently: what it usually measures, how one major tool builds it, and how to read any score you get.
- [How to Measure Influencer Marketing ROI (2026 Guide)](https://soinfluential.com/blog/how-to-measure-influencer-marketing-roi): A brand's guide to measuring influencer marketing ROI: the right formulas, UTM tracking, promo codes, attribution windows, and 2026 benchmarks.
- [What to Include in a Brand Deal Contract (2026 Guide for Creators and Brands)](https://soinfluential.com/blog/influencer-brand-deal-contract-guide): Every clause an influencer brand deal contract needs in 2026 — deliverables, usage rights, exclusivity, FTC disclosure, kill fees — for creators and brands.
- [YouTube Views-to-Subscriber Ratio: Benchmarks and Red Flags in 2026](https://soinfluential.com/blog/youtube-views-to-subscriber-ratio-2026): Is a YouTube channel's subscriber count backed by real views? The views-to-subscriber ratio reveals the gap — 2026 benchmarks and fraud red flags explained.
- [How to Verify a YouTube or Twitch Account Is Legit](https://soinfluential.com/blog/how-to-verify-a-youtube-or-twitch-account-is-legit): A step-by-step way to verify a YouTube or Twitch account is legit before you trust, hire, or sponsor it — subscriber math, upload history, and a free check.
- [Influencer Media Kit: What to Include in 2026 (With a Section-by-Section Guide)](https://soinfluential.com/blog/influencer-media-kit-what-to-include-2026): What goes in an influencer media kit in 2026? A section-by-section guide to every element brands check, plus the metrics mistakes that kill deals.
- [What Are Engagement Pods? The Fake Engagement Type That Fools Most Brand Audits](https://soinfluential.com/blog/what-are-engagement-pods-influencer-fraud): Engagement pods use real accounts to coordinate fake likes and comments — harder to detect than bots. Here's how they work and the signals that give them away.
- [How to Become a UGC Creator in 2026 (No Followers Required)](https://soinfluential.com/blog/how-to-become-a-ugc-creator-2026): A practical 2026 guide to becoming a UGC creator: the gear you need, building a portfolio from scratch, where to find brands, and what to charge.
- [7 signs an influencer has fake followers](https://soinfluential.com/blog/7-signs-of-fake-followers): Learn the 7 clearest signs of fake followers on any social account, from engagement gaps to suspicious growth spikes, plus how to verify a creator in seconds.
- [How to spot bought followers on Instagram and TikTok](https://soinfluential.com/blog/how-to-spot-bought-followers): A practical, step-by-step guide to spotting bought followers on Instagram and TikTok using engagement math, growth patterns, and audience quality checks.
- [TikTok Engagement Rate Calculator: How to Calculate It](https://soinfluential.com/blog/tiktok-engagement-rate-calculator): A TikTok engagement rate calculator guide: the exact formulas, what a good rate is by follower tier, and why TikTok engagement reads differently than Instagram.
- [6 Viral Reels Ideas to Grow Your IG with Ela Mazur](https://soinfluential.com/blog/6-viral-reels-ideas-to-grow-your-ig-with-ela-mazur): Reels are making business owners dance and lip-sync to their favourite songs. The free-for-all platform provides tools for easy-making, and its 15 to 30-second…
- [5 Types of Influencer Content That Sell on Social Media](https://soinfluential.com/blog/5-types-of-influencer-content-that-sell-on-social-media): There’s no doubt that social media is booming. It’s estimated that both Instagram and Facebook have over 1 billion global users each. Thanks to the increase in…
- [5 Reasons Why You’re Not Getting Clients on Social Media and How to Fix It – Isabella Sanchez](https://soinfluential.com/blog/5-reasons-why-youre-not-getting-clients-on-social-media-and-how-to-fix-it-isabella-sanchez): Having an online presence on social media is now one of the most popular ways to increase brand awareness and be in front of your ideal customer. However, a…
- [Wondering How To Become A Social Media Influencer? Here’s The 101!](https://soinfluential.com/blog/how-to-become-a-social-media-influencer): Being a social media influencer is no longer just a hobby, but a serious career option. Influencers are in demand both from brands and their huge following…
- [How To Use Videos For Instagram Marketing? A Guide For Businesses](https://soinfluential.com/blog/how-to-use-videos-for-instagram-marketing): Gone are the days when Instagram was just used to share pictures of your food and pets. In the last couple of years, Instagram has seen a tremendous spike in…
- [Top 9 Tips On Becoming A Full-time Social Media Influencer](https://soinfluential.com/blog/how-to-become-a-full-time-social-media-influencer): Influencers’ platforms have experienced an enormous hype recently as the hottest and most effective marketing strategies. Their impact lies in their ability to…
- [Meet One of Instagram’s Most Stylish Men; Patrick Van Negri](https://soinfluential.com/blog/meet-one-of-instagrams-most-stylish-men-patrick-van-negri): When it comes to style and fashion, Patrick Van Negri knows how to deliver it with conviction. This young Instagrammer is getting increasingly popular as a…
- [How Anshul Aggarwal is Curating Engagement with Supercharged](https://soinfluential.com/blog/anshul-aggarwal): Bio: Anshul Aggarwal is the voice of Supercharged, a video channel dedicated to growing social, technical, and financial literacy in Gen Z. He uses comedy and…
- [How To Get Millions of Views on Facebook with Goubtube](https://soinfluential.com/blog/go-viral-facebook-goubtube): Amassing over 1.5M likes, over 150,000,000 views on his Facebook page and over 1,000,000,000 views on Facebook over all, Goubtube is one of the most watched…
- [A 6M follower IG network with Sam Sellar](https://soinfluential.com/blog/instagrams-social-media-expert-sam-sellar-and-his-massive-following-of-over-6-million): Amassing a following of over one million followers while also owning ten plus pages with over five hundred thousand each is no easy task, but that is exactly…

## For Creators

- [What Is a Good Engagement Rate on TikTok in 2026?](https://soinfluential.com/blog/good-engagement-rate-tiktok-2026): What is a good TikTok engagement rate in 2026? Benchmarks by follower tier and niche, two formulas explained, and when a low rate signals a fake or bought audience.
- [How Much to Charge for a Sponsored Post in 2026](https://soinfluential.com/blog/how-much-to-charge-for-a-sponsored-post): Exact rate benchmarks for sponsored posts in 2026 — by follower tier, platform, and format. Know what you're worth before your next brand pitch.
- [What Is a Good Engagement Rate on LinkedIn in 2026?](https://soinfluential.com/blog/good-engagement-rate-linkedin-2026): What is a good LinkedIn engagement rate in 2026? Benchmarks for personal profiles vs. company pages, by follower tier and content format, and what low rates reveal.
- [What Is a Good Engagement Rate on Twitch in 2026?](https://soinfluential.com/blog/good-engagement-rate-twitch-2026): What is a good Twitch engagement rate in 2026? Benchmarks by follower tier, how CCV replaces likes/comments, and how to spot a padded channel before a sponsorship.
- [What Is a Good Engagement Rate on X (Twitter) in 2026?](https://soinfluential.com/blog/good-engagement-rate-x-twitter-2026): What is a good engagement rate on X in 2026? See benchmarks by follower tier, why the by-impressions and by-followers formulas diverge, and what low rates signal.
- [What Is a Good Engagement Rate on YouTube in 2026?](https://soinfluential.com/blog/good-engagement-rate-youtube-2026): What is a good YouTube engagement rate in 2026? See benchmarks by subscriber tier and niche, how to calculate it correctly, and when a low rate is a red flag.
- [What's a good engagement rate? Benchmarks by follower count (2026)](https://soinfluential.com/blog/good-engagement-rate-by-follower-count): What counts as a good engagement rate in 2026? See realistic benchmarks by follower count for Instagram, TikTok and YouTube, plus how to calculate yours.
- [What Is a Good Engagement Rate on Instagram in 2026?](https://soinfluential.com/blog/good-engagement-rate-instagram-2026): What is a good engagement rate on Instagram in 2026? See benchmarks by follower tier, how to calculate yours, and what counts as healthy vs. a red flag.
- [How Much Money Do YouTubers Actually Make?](https://soinfluential.com/blog/how-much-money-do-youtubers-make): How much money do YouTubers make? YouTube earnings explained: real RPM ranges by niche, what 1M views actually pays, and the income streams beyond AdSense.
- [How to Grow on Instagram Without Buying Followers](https://soinfluential.com/blog/how-to-grow-on-instagram-without-buying-followers): How to grow on Instagram without buying followers: a real playbook for organic growth that builds an engaged audience brands will actually pay to reach.
- [What to charge per Instagram post in 2026 (creator rate guide)](https://soinfluential.com/blog/what-to-charge-per-instagram-post-2026): A practical 2026 creator rate guide for what to charge per Instagram post, with tier-based pricing ranges, multipliers, and how to justify your rate to brands.
- [Vulnerability Is the New Vixen To Your Online Marketing Strategy](https://soinfluential.com/blog/vulnerability-is-the-new-vixen-to-your-online-marketing-strategy): An edgy strategy is a secret weapon to enhancing your marketing no matter the time of year. But what if the missing ingredient to turning up the heat on your…
- [4 Finance Lessons From Celebrity Influencers](https://soinfluential.com/blog/4-finance-lessons-from-celebrity-influencers): Money, influence, and status are some of the perks of being a celebrity. Many probably imagine high-profile names like Jay-Z and Oprah Winfrey as big spenders…
- [Q&A with Stefan Katanic – How Veza Digital Successfully Does White-label Marketing For Agencies](https://soinfluential.com/blog/qa-with-stefan-katanic-how-veza-digital-successfully-does-white-label-marketing-for-agencies): Q&A with Stefan Katanic – How Veza Digital Successfully Does White-label Marketing For Agencies With over 100+ agencies being white-labeled, the question is…
- [Jean Fallacara: From Maverick CEO to Top Motivational Influencer](https://soinfluential.com/blog/jean-fallacara-from-maverick-ceo-to-top-motivational-influencer): Backed up with some extensive educational background, Bachelor’s degree in biochemistry, a master’s degree in immunology and genetics, and an engineering…
- [Thatja Andrade Helps Women Build an Influential Personal Brand Online and Step Into Feminine Magnetism](https://soinfluential.com/blog/thatja-andrade-helps-women-build-an-influential-personal-brand-online-and-step-into-feminine-magnetism): Finding your place in life is not easy – let alone building a six-figure business from scratch with nothing but inner potential. Yet, it’s possible to channel…
- [A Trailblazer in the Social Media World: Travis Believes Has A Lot to Teach us and is Still Learning Himself.](https://soinfluential.com/blog/a-trailblazer-in-the-social-media-world-travis-believes-has-a-lot-to-teach-us-and-is-still-learning-himself): Social media is a hard task to master let alone entirely change the game, inspiring people to do the same. This is the story of Travis Believes and his company…
- [Meet Cosmina Esanu: A Lash Artist, Trainer, Licensed Esthetician, YouTuber And Podcast Host Whose Love For Lashes Has Been Her Passion Since Childhood](https://soinfluential.com/blog/cosmina-esanu): Cosmina Esanu was born and raised in Romania, Europe. She is a lash artist, trainer, licensed esthetician, YouTuber and Podcast Host. Eyes are the window to…
- [How Willy Moeller Made Millions From Social Media](https://soinfluential.com/blog/how-willy-moeller-made-millions-from-social-media): Willy Moeller is originally from Quito, Ecuador and now lives the life of luxury in Miami. He was able to transform his life from making a couple thousand…
- [Social Media Master David Phan Shares What Made Him A Successful Digital Media Marketer](https://soinfluential.com/blog/david-phan): Nowadays, everything revolves around social media. It is the center of every business, every celebrity, and the way that most people interact. The best way to…

## For Brands

- [How to Vet a Twitch Streamer Before Signing a Sponsorship Deal](https://soinfluential.com/blog/how-to-vet-a-twitch-streamer-before-a-sponsorship): A brand's checklist for vetting a Twitch streamer before a sponsorship: why CCV beats followers, spotting view botting, and what data to request.
- [Alejandro Rioja Is Building the Club Operating System He Wished Existed](https://soinfluential.com/blog/alejandro-rioja-courtlines-club-operating-system): Alejandro Rioja, founder of Pickleland, built Courtlines — an AI advisor that reviews a club's numbers every morning and tells the operator what to do.
- [Alejandro Rioja Built a Court Directory That Refuses to Go Stale](https://soinfluential.com/blog/alejandro-rioja-the-court-scout-verified-directory): Pickleland founder Alejandro Rioja built The Court Scout, a directory of pickleball, padel, tennis, and badminton courts re-checked weekly by AI agents.
- [How Much Do Instagram Influencers Charge Per Post?](https://soinfluential.com/blog/how-much-instagram-influencers-charge-per-post): How much do Instagram influencers charge per post in 2026? Real rate ranges by follower tier, the formulas behind pricing, and what actually moves the price.
- [How to Check if an Influencer Has Fake Followers](https://soinfluential.com/blog/how-to-check-if-an-influencer-has-fake-followers): Learn how to check if an influencer has fake followers before you pay them. A practical 7-point audit for brands using free tools, ratios, and red flags.
- [How to Spot a Fake Influencer Before a Brand Deal](https://soinfluential.com/blog/how-to-spot-a-fake-influencer-before-a-brand-deal): How to spot a fake influencer before a brand deal closes: a pre-contract checklist of red flags, the data to request, and the audits that protect your budget.
- [How brands should vet a nano-influencer before paying](https://soinfluential.com/blog/how-to-vet-a-nano-influencer): A brand's checklist for vetting a nano-influencer before paying: audience authenticity, engagement quality, brand fit, and red flags to catch before you sign.
- [Nano vs. Micro Influencers: Which Is Better in 2026?](https://soinfluential.com/blog/nano-vs-micro-influencers-2026): Nano vs. micro influencers in 2026: a head-to-head on engagement, cost, reach, and trust to help brands pick the right tier for their campaign goals.
- [Startup Founder Nick Jordan On Why Social Media Impacts The Growth Of His Company](https://soinfluential.com/blog/startup-founder-nick-jordan-on-why-social-media-impacts-the-growth-of-his-company): An entrepreneur’s job, when shown in movies and TV shows, usually doesn’t include them sitting over their computer for hours responding to comments on…
- [6 Influencers in the Crypto Space](https://soinfluential.com/blog/6-influencers-in-the-crypto-space): In spite of wider economic upheaval, cryptocurrencies are still big right now. And this is at least in part thanks to celebrities and influencers. From Laci…
- [Are Clickfunnels The Marketing Vertical of the Future? According to Groovy Marketing, the Answer is Yes](https://soinfluential.com/blog/are-clickfunnels-the-marketing-vertical-of-the-future-according-to-groovy-marketing-the-answer-is-yes): More businesses are going online today than ever before thanks to coronavirus-fueled shutdowns and regulations. Everything from clothing companies to personal…
- [Social Media Marketing: Increased Value in 2020](https://soinfluential.com/blog/social-media-marketing-increased-value-in-2020): For burgeoning modeling and acting talents, exposure is one of the key aspects to making it more likely that you’ll be hired for the job. By managing your…
- [Meet Zachary Kayal, Co-Founder of Blade Marketing and Director of Marketing for Lynx Mortgage](https://soinfluential.com/blog/meet-zachary-kayal-co-founder-of-blade-marketing-and-director-of-marketing-for-lynx-mortgage): Zachary Kayal is the Head of Marketing Business Development for Lynx Mortgage Bank LLC Nmls # 5838 ,with a demonstrated history of working in the banking…
- [How Steven Ridzyowski’s Ecommerce Marketing Agency is setting the tone for the Ecommerce industry in](https://soinfluential.com/blog/how-steven-ridzyowskis-ecommerce-marketing-agency-is-setting-the-tone-for-the-ecommerce-industry-in): Steven Ridzyowski is an American Entrepreneur who founded Ecommerce Marketing Agency LLC. Steven is self-taught in all aspects of his career and has worked…
- [Ryan Alford Is Creating New Solutions And Revolutionizing The Marketing World](https://soinfluential.com/blog/ryan-alford-is-creating-new-solutions-and-revolutionizing-the-marketing-world): Ryan Alford is the founder and CEO of Radical Ad Agency, a full-service digital agency that is one of the fastest-growing advertising agencies in the…
- [Alex Shue Launches One of the Fastest Growing Social Media Marketing Companies of 2020](https://soinfluential.com/blog/alex-shue): Alex Shue​ is one of the most outstanding entrepreneurs in the online space. He is accompanied by his company Icon Social Marketing which has helped 100’s…
- [Entrepreneur Ben Deveran Shares How to Take Over The Marketing World](https://soinfluential.com/blog/ben-deveran-on-taking-over-the-marketing-world): Ben Deveran is the definition of an entrepreneur. In less than 18 months, Ben has impacted businesses and individuals across the globe in terms of their…
- [How Jordan Lintz Is Dominating Influencer Marketing With the HighKey Brand](https://soinfluential.com/blog/how-jordan-lintz-is-dominating-influencer-marketing-with-the-highkey-brand): The HighKey brand is run by Jordan Lintz and his brother Luke Lintz. For them, branding is the most important part of their work. That is why all of their…
- [How The 16-Years Old Entrepreneur Luke Lintz Is Taking Over Social Media](https://soinfluential.com/blog/how-the-16-years-old-entrepreneur-luke-lintz-is-taking-over-social-media): Growing up in the age of social media and in a completely digital world, Luke Lintz always found it very easy to communicate ideas and use social media to…
- [Pioneering A New Method of Language Learning Comes with Thousands of Success Stories & Millions of Followers](https://soinfluential.com/blog/pioneering-a-new-method-of-language-learning-comes-with-thousands-of-success-stories-millions-of-followers): Learning a new language can be so much fun especially if you do it on your own. Many people find themselves in a state of confusion when they move to new…
- [Mega Instagram Influencer Reveals Her Secrets To Building An Instagram Empire](https://soinfluential.com/blog/mega-instagram-influencer-reveals-her-secrets-to-building-an-instagram-empire): With Instagram changing its platform and algorithm, it has never been more important to rethink your content strategy as an influencer, entrepreneur-…
- [Ali Jamal Awad – Turn Opportunity Into Becoming A Social Media Mogul](https://soinfluential.com/blog/ali-jamal-awad-turn-opportunity-into-becoming-a-social-media-mogul): Ali Jamal Awad is the personification of changing your career in the direction you want! He started his career as an employee at a law firm for $40k a year…
- [Jeremiah Davis, the 23-Year-Old Instagram Star Who is Turning Heads with His Talent in Photography and Videography](https://soinfluential.com/blog/jeremiah-davis-the-23-year-old-instagram-star-who-is-turning-heads-with-his-talent-in-photography-and-videography): Jeremiah Davis, also known as ThatOneBlondKid on Instagram, Is one of the talented photographers and videographers in today’s generation. The young star is one…
- [Matthew Rosa Battle against All Odds to Succeed in Network Marketing](https://soinfluential.com/blog/matthew-rosa-battle-against-all-odds-to-succeed-in-network-marketing): The network marketing industry has grown tremendously over the years. Also known as multi-level marketing, it is an industry that involves direct selling…
- [Jessie Lee Ward – Network Marketing Guru](https://soinfluential.com/blog/jessie-lee-ward-network-marketing-guru): Jessie Lee Ward grew up poverty-stricken in a county of Maryland not too long ago. In this particular county in Maryland, she needed $300 a month to pay her…
- [If Daniel Duminy Transformed His Social Media Presence into a Profitable Business, You Can Too](https://soinfluential.com/blog/if-daniel-duminy-transformed-his-social-media-presence-into-a-profitable-business-you-can-too): Social media has become a hub where many are making great fortunes. Some to the tunes of millions of dollars. More often, legendary musicians, veteran brand…
- [The Future of Marketing Belongs to Brands and Consumers](https://soinfluential.com/blog/the-future-of-marketing-belongs-to-brands-and-consumers): In the world of marketing, the only certainties are uncertainty, constant innovation and rapid change. In previous decades, businesses would approach…
- [5 Stories When Memes Have Helped Marketing A Lot](https://soinfluential.com/blog/5-stories-when-memes-have-helped-marketing-a-lot): Digital marketing changes quickly and keeps adding new forms of infotainment. Competition forces brands to get creative and think of alternative marketing…

## Industry

- [TikTok Shop Bans AI Voices From Shopping Livestreams: What It Means for Creators](https://soinfluential.com/blog/tiktok-shop-ai-voice-ban-2026): TikTok Shop's May 2026 policy bans AI-generated voices, prerecorded audio, and static screenshots from LIVEs, enforced through a new Account Health Rating. What changed and why.
- [Twitch Is Now Capping Viewer Counts for Viewbotting](https://soinfluential.com/blog/twitch-viewbot-ccv-cap-policy-2026): Twitch's new CCV-cap policy penalizes persistent viewbotting. What changed, how the cap works, and what it means for vetting a streamer's live-viewer numbers.
- [TikTok's US Deal Closed in January: What It Actually Changed for Creators and Brands](https://soinfluential.com/blog/tiktok-usds-deal-what-it-means-for-creators): TikTok USDS Joint Venture LLC closed January 22, 2026. Here's what shifted for creators, influencer marketers, and brands running TikTok campaigns.
- [Creator Economy 2026: $4.8B in Fraud Losses, an Emerging Middle Class, and AI's Growing Blind Spot](https://soinfluential.com/blog/creator-economy-2026-key-findings): The Influencer Marketing Factory's 2026 Creator Economy Report: $4.8B in fraud losses, an emerging creator middle class, and AI's blind spot in detection.
- [YouTube's Inauthentic Content Crackdown: What Creators and Brands Need to Know](https://soinfluential.com/blog/youtube-inauthentic-content-crackdown-2026): YouTube's January 2026 enforcement wave terminated 16 channels. What changed under the inauthentic content policy and what it means for brands.
- [The FTC Just Started Enforcing Its Ban on Bought Followers — Here's What Changed](https://soinfluential.com/blog/ftc-consumer-review-rule-fake-followers-enforcement): The FTC's Consumer Review Rule bans bought followers and fake reviews. First enforcement letters arrived December 2025 — what it means for creators and brands.