LinkedIn CPM & cost-per-engagement calculator
Work out the CPM, CPC, and cost-per-engagement of any LinkedIn campaign — or reverse it to see how much reach a budget buys. Free and instant, no signup.
How it works
- CPM = spend ÷ impressions × 1,000 — the cost per thousand views.
- CPE = spend ÷ engagements and CPC = spend ÷ clicks. Lower is more efficient.
- Use the reverse section to turn a budget into estimated reach at a target CPM.
Numbers only mean something if the audience is real
LinkedIn has no free public API for looking up an arbitrary profile, so we cannot read a real LinkedIn account’s numbers — and we won’t publish an authenticity score we can’t source. LinkedIn is a calculator platform here, and will stay one until that changes. Why →
Also available for Instagram, TikTok, YouTube, X (Twitter), Twitch
Frequently asked
What is a good CPM on LinkedIn?
Influencer CPMs typically run $5–10 (efficient), $10–25 (average), and $25+ (premium or niche). It moves with audience quality, format, and exclusivity.
How do I lower my LinkedIn CPM?
Tighten targeting, work with engaged mid-tier creators, and don’t pay for inflated reach — verify the audience is real first.