TikTok sponsored post rate calculator
Work out a fair price for a sponsored TikTok post. Enter follower count and engagement for a realistic range — whether you’re a creator quoting a brand or a brand sanity-checking a quote.
Deal terms
| Deliverable | Low | Fair | Premium |
|---|
Fair = market midpoint for your reach and engagement. Brands: verify the audience is real before paying — inflated followers mean you overpay. Run a free authenticity check →
How it works
- Rates scale with reach, but engagement matters as much as follower count — an engaged mid-tier account can out-earn a larger, flatter one.
- This gives a starting range. Usage rights, exclusivity, whitelisting, and deliverables move the final number.
- Brands: cross-check the creator’s audience quality before paying — inflated followers mean you overpay.
Numbers only mean something if the audience is real
TikTok has no public data API, so the free authenticity check can't score it yet — it currently covers YouTube and Twitch. Why →
Also available for Instagram, YouTube, X (Twitter)
Frequently asked
How much should I charge for a sponsored TikTok post?
A common starting point scales with followers and engagement. Use the range here, then adjust up for exclusivity, usage rights, and extra deliverables.
How do brands know a rate is fair?
Compare the asking price to reach and genuine engagement — and verify the audience isn’t padded with fake followers first. A high rate on a low-authenticity account is a red flag.