Free tools · Twitch
Twitch CPM & cost-per-engagement calculator
Work out the CPM, CPC, and cost-per-engagement of any Twitch campaign — or reverse it to see how much reach a budget buys. Free and instant, no signup.
Cost per 1,000 impressions (CPM)
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CPM—
CPC—
CPE—
CTR—
Reverse: budget → reach
Estimated impressions —
How it works
- CPM = spend ÷ impressions × 1,000 — the cost per thousand views.
- CPE = spend ÷ engagements and CPC = spend ÷ clicks. Lower is more efficient.
- Use the reverse section to turn a budget into estimated reach at a target CPM.
Check if those followers are real
Numbers only mean something if the audience is genuine. Run a free authenticity check.
Also available for Instagram, TikTok, YouTube, X (Twitter)
Frequently asked
What is a good CPM on Twitch?
Influencer CPMs typically run $5–10 (efficient), $10–25 (average), and $25+ (premium or niche). It moves with audience quality, format, and exclusivity.
How do I lower my CPM?
Tighten targeting, work with engaged mid-tier creators, and don’t pay for inflated reach — verify the audience is real first.