UK Entrepreneur Bradley Drake Is Taking High-End Raffles To A Whole New Level
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When most people think about the suppliers within the luxury watch industry, they get the impression that the major players in the space have been around for decades, and have a pedigree that has spanned generations. Bradley Drake, an entrepreneur from the United Kingdom, had a much different idea in mind.Â
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Heâs the founder of Lux Watch Supply, a company thatâs been able to give away nearly $4,000,000 in luxury watches to everyday consumers by way of a raffle system. On the idea of starting this business, Bradley says, âI had a hard time selling an apartment of mine, so I had the idea of raffling it off. There were a few companies that had the idea of raffling off expensive items, but none of them had really taken off. But, I liked the concept, and the idea of âgiving awayâ high-end watches for a relatively small entry price was staring me in the face.â
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The business model is surprisingly simple once Bradley broke it down to us: he allows consumers to buy tickets for around $77 USD each, and if youâre lucky, you may just be the owner of an iconic Rolex, Audemars Piguet, or Patek Philippe. Once the raffle sells out, a winner is selected live on Facebook and Instagram. The simplicity and authenticity of the company paired with the iconic status of the watches given away have made the company a smashing success.Â
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Not only is the idea brilliant, but so is Bradleyâs execution. He says, âWith our first few dozen winners, I really made an effort to hand-deliver them to the winners. It put a face to the brand, but it also instilled confidence in our customer base. People wonder what the catch is with this business, but there truly isnât one.âÂ
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With how quickly the company has taken off, Bradley has taken a great initiative to give back to the community. Lux Supply has partnered with Ecologi, planting 1 tree for every ticket sold. The plan is to plant at least 100,000 trees this year.
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As for whatâs next, Bradley has major plans. He says, âWe want to blow out Lux Supply Group. Our first raffle is now live, and itâs a beautiful Tesla Model 3 Performance. I think there are many angles for this business model, and I know Iâm only just getting started.â Based on Bradleyâs current track record, itâs not hard to believe him.Â
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Learn more at Luxurywatchsupply.com and follow Bradley Drakeâs companies on Instagram (@luxwatchsupply and @luxcarsupply)