{"id":19643,"date":"2019-09-03T07:44:47","date_gmt":"2019-09-03T14:44:47","guid":{"rendered":"https:\/\/futuresharks.com\/?p=19643"},"modified":"2019-09-03T07:44:47","modified_gmt":"2019-09-03T14:44:47","slug":"5-stories-when-memes-have-helped-marketing-a-lot","status":"publish","type":"post","link":"https:\/\/soinfluential.com\/5-stories-when-memes-have-helped-marketing-a-lot\/","title":{"rendered":"5 Stories When Memes Have Helped Marketing A Lot"},"content":{"rendered":"\n<p><a href=\"http:\/\/alejandrorioja.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Digital marketing<\/a> changes quickly and keeps adding new forms of infotainment. Competition forces brands to get creative and think of alternative <a href=\"https:\/\/futuresharks.com\/how-marketing-gurus-are-lying-to-you\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> tricks to win over the target audience, which is how we got to the point where memes started playing a major role in digital campaigns.<\/p>\n\n\n\n<p>Memes\nhave become a natural part of the pop culture and it would be foolish\nnot to use them to promote your business. However, some marketers are\nstill skeptical and don\u2019t feel like adding this format to their\ncampaigns.<\/p>\n\n\n\n<p>In\nthis post, I will discuss what makes memes so powerful and present\nyou five cases when memes really augmented traditional marketing.\nLet\u2019s take a look!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Memes:\nDefinition and Benefits<\/h2>\n\n\n\n<p>Before\nI show you practical examples of memes in digital marketing, I want\nto discuss this concept and explain what makes it so interesting and\nfull of potential. \n<\/p>\n\n\n\n<p>By\ndefinition, a <a href=\"https:\/\/www.lifewire.com\/what-is-a-meme-2483702\" rel=\"nofollow noopener\" target=\"_blank\">meme<\/a>\nis\na virally-transmitted photograph that is embellished with text that\npokes fun at a cultural symbol or social idea. It can be made of\nanything \u2013 a popular movie scene, a poster, a photo, etc.<\/p>\n\n\n\n<p>What\nis important to emphasize is the fact that the audience loves memes.\nAs a matter of fact, some marketers report having a 10 times higher\nreach on Instagram and Facebook with 60% organic engagement &#8211; all\n<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/08\/10\/memes-a-digital-marketing-tool-for-every-industry\/#56dc1ee12664\" target=\"_blank\" rel=\"noopener\">thanks\nto memes<\/a>. \n<\/p>\n\n\n\n<p>But\nit\u2019s not the only benefit of this marketing format. On the\ncontrary, memes can give you a number of other advantages: \n<\/p>\n\n\n\n<ul><li>\n\t<strong>They are viral already<\/strong>: You will rarely ever create a brand\n\tnew meme. Instead, you will use the content that is already viral\n\tand change it just a little bit in order to help your brand stand\n\tout.\n\t<\/li><li>\n\t<strong>Easy to make<\/strong>: There is nothing simpler than making a meme\n\tbecause the Internet is flooded with all sorts of <a href=\"https:\/\/imgflip.com\/memegenerator\" rel=\"nofollow noopener\" target=\"_blank\">free\n\tgenerators<\/a>. All you need to do is choose an image\n\tthat inspires you and write a short line of text to promote your\n\tbusiness. You don\u2019t even need to hire the <a href=\"https:\/\/www.bestessay.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Best\n\tEssay<\/a> or similar content creation agencies because\n\tthe text is way too short for that.\n\t<\/li><li>\n\t<strong>Memes are shareable<\/strong>: Being such a popular online phenomenon,\n\tmemes are extremely shareable. Users love sharing funny posts, so\n\tyou can expect a meme to drive a lot of engagement.\n\t<\/li><li>\n\t<strong>They are attractive<\/strong>: Modern consumers love visual content\n\tbecause it\u2019s easy to skim and digest. Memes fit these preferences\n\tperfectly as they are simple and everyone can figure them out in a\n\tmatter of seconds.\n<\/li><\/ul>\n\n\n\n<p>However,\nthere is one thing left to mention here. While memes are indeed\nsimple and easy to create, you do have to pay attention and respect\nthe basic principles. First of all, you must know the true meaning of\na meme in order to use it in the right context.<\/p>\n\n\n\n<p>Secondly,\nit needs to be perfectly aligned with the style and expectations of\nthe target audience. Another thing you need to make sure is to react\nquickly because the majority of memes get lost and forgotten very\nquickly. \n<\/p>\n\n\n\n<p>The\nlast advice is to keep it discrete and moderate since. Too many memes\ncould harm your marketing strategy in general and you could end up\nwith tons of negative comments like <a href=\"https:\/\/properresumes.com\/velvetjobs-com-review\/\" rel=\"nofollow noopener\" target=\"_blank\">VelvetJobs<\/a>.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The\nBest Examples of Meme Marketing<\/h2>\n\n\n\n<p>Now\nthat you understand how memes work, it is time to see the most\ninteresting part of the article. Without further ado, here are the\ntop five examples of memes in digital marketing.<\/p>\n\n\n\n<ol><li>\n\t<strong>Ruffles &#8211; Perfect steaks<\/strong>\n<\/li><\/ol>\n\n\n\n<p>Ruffles\nwould not be the official chip of the NBA without some serious\ncreativity in the marketing domain. They use part of this inspiration\nto create funny and engaging memes such as the <a href=\"https:\/\/twitter.com\/RUFFLES\/status\/768143810094256128\/photo\/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E768143810094256128&ref_url=https%3A%2F%2Fblog.hootsuite.com%2Fbrands-making-the-most-of-memes%2F\" rel=\"nofollow noopener\" target=\"_blank\">perfect\nsteaks<\/a>. \n<\/p>\n\n\n\n<p>Jake\nGardner, a marketing manager at <a href=\"https:\/\/www.assignmentmasters.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\">Assignment\nMasters<\/a>, says the idea is to drive action and inspire\nthe audience to share their grilling fails: \u201cHowever simple, this\nmeme is actually a powerful driver of user engagement.\u201d<\/p>\n\n\n\n<ol><li>\n\t<strong>Denny\u2019s Diner \u2013 The biscuit risk<\/strong>\n<\/li><\/ol>\n\n\n\n<p>Denny\u2019s,\nalso known as one of the most famous diners in the US, often uses the\nmeme format to make interesting and funny content. <a href=\"https:\/\/www.instagram.com\/p\/BZFXvvGHBsX\/?utm_source=ig_embed\" rel=\"nofollow noopener\" target=\"_blank\">Risk\nit for the biscuit<\/a> is a perfect example of how a brand\ncan use memes to publish amusing posts on a daily basis without\nlooking too pretentious or promotional.<\/p>\n\n\n\n<ol><li>\n\t<strong>Classic Art Memes \u2013 Going out<\/strong>\n<\/li><\/ol>\n\n\n\n<p>It\u2019s\nhard to imagine a pair that fits together more appropriately than\nclassic artwork and memes. The combination always brings a delicate\ndose of humor, which is why we love memes such as <a href=\"https:\/\/www.instagram.com\/p\/BuZSILmH-Sl\/?utm_source=ig_embed\" rel=\"nofollow noopener\" target=\"_blank\">Going\nOut<\/a>. This meme has it all: a popular image, a sheer\nsimplicity, and a humorous punch line. \n<\/p>\n\n\n\n<ol><li>\n\t<strong>BarkBox \u2013 Taxes and loans<\/strong>\n<\/li><\/ol>\n\n\n\n<p>BarkBox\nis yet another brand that creates marketing miracles with memes. They\nactually turned it into the brand standard, so the audience could\nhardly imagine BarkBox social accounts without memes. The one about\n<a href=\"https:\/\/www.instagram.com\/p\/BoulNaBlCsh\/?utm_source=ig_embed\" rel=\"nofollow noopener\" target=\"_blank\">taxes\nand loans<\/a> is a clear example of how a viral meme can\ninspire thousands of likes and hundreds of comments.<\/p>\n\n\n\n<ol><li>\n\t<strong>Gucci \u2013 Saving money<\/strong>\n<\/li><\/ol>\n\n\n\n<p>The\nmeme storm is so strong that it sucks in even premium brand such as\nGucci. Although this high-level brand is not considered to be the\nmost suitable for alternative digital marketing formats, it doesn\u2019t\nstop them from making engaging memes like <a href=\"https:\/\/www.instagram.com\/p\/BRwcCk4hdIS\/\" rel=\"nofollow noopener\" target=\"_blank\">Saving\nMoney<\/a>. It\u2019s a creative and bold attempt to approach\nyounger audiences and prove that Gucci belongs to the digital\nmarketing world just like any other brand out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>There\nis no easier way to create content and make it go viral than to make\na meme. The whole process takes only a few seconds, but it can help\nyour brand raise awareness and generate tons of new fans in a matter\nof days. In this article, you could learn:<\/p>\n\n\n\n<ul><li>\n\tThe concept of a meme along with its benefits\n\t<\/li><li>\n\tHow to make memes\n\t<\/li><li>\n\t5 stories when memes have helped marketing a lot\n<\/li><\/ul>\n\n\n\n<p>This\nmarketing format has incredible marketing potential, so don\u2019t\nhesitate to use it in your campaigns. And if you have any questions\nabout it, make sure to leave us a comment below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing changes quickly and keeps adding new forms of infotainment. Competition forces brands to get creative and think of alternative marketing tricks to win over the target audience, which is how we got to the point where memes started playing a major role in digital campaigns. Memes have become a natural part of the [&hellip;]<\/p>\n","protected":false},"author":168,"featured_media":19644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[63,50,77],"tags":[184,60,206],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"alm-thumbnail":false,"post-thumbnail":false,"digiqole-medium":false,"digiqole-small":false,"profile_24":false,"profile_48":false,"profile_96":false,"profile_150":false,"profile_300":false},"uagb_author_info":{"display_name":"Michael Gorman","author_link":"https:\/\/soinfluential.com\/author\/michael-gorman\/"},"uagb_comment_info":0,"uagb_excerpt":"Digital marketing changes quickly and keeps adding new forms of infotainment. Competition forces brands to get creative and think of alternative marketing tricks to win over the target audience, which is how we got to the point where memes started playing a major role in digital campaigns. Memes have become a natural part of the&hellip;","_links":{"self":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts\/19643"}],"collection":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/comments?post=19643"}],"version-history":[{"count":0,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts\/19643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/media?parent=19643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/categories?post=19643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/tags?post=19643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}