Crafting the Modern Fitness Brand <\/em><\/p>\n\n\n\nShahin has a unique vision for the modern gym experience, which is what initially sparked the transformation from his former odd jobs as a hotel valet and physical trainer to business impresario. <\/p>\n\n\n\n
In the competitive landscape of contemporary fitness culture, social media, and the radiance of Hollywood celebrities right next door to Beverly Hills, Shahin\u2019s perception has been paying dividends so far. His goal? <\/p>\n\n\n\n
\u201cWe are crafting our brand to become the next Soho House of health and fitness,\u201d Shahin says. <\/p>\n\n\n\n
The RPT team, who Shahin refers to many of as the \u201cRPT soldiers since day 1,\u201d have shared in his grand vision for the brand, and without them, he says none of their progress so far would have been possible. <\/p>\n\n\n\n
\u201cThe team believes in the brand as much as I do,\u201d says Shahin. \u201cThey motivate me to be the absolute best and encourage the expansion of RPT.\u201d <\/p>\n\n\n\n
Retaining that type of culture is pivotal in distinguishing modern fitness brands in today\u2019s competitive climate. And RPT relies on its blend of luxury and personalization, a fusion of concepts that the Safai brothers gleaned from their experience working at the large-scale luxury gym, Equinox.<\/p>\n\n\n\n
In turn, they decided on providing the amenities of an experience like Equinox, but with the boutique, community approach usually relegated to the smaller, local gyms. <\/p>\n\n\n\n
\u201cWe are the only luxurious training facility that provides a 5-star, 5-diamond experience to every type of client,\u201d says Shahin. \u201cWhether our client is a beginner or pro athlete, they are treated the same with a customized training program tailored to their every need.\u201d <\/p>\n\n\n\n
RPT even supplements the experience with a holistic approach where it takes care of its clients\u2019 physical fitness, nutrition, and recovery. With its impressive growth driving the expansion of its 50+ member team, the gym can offer a diverse set of specialties and backgrounds without sacrificing the personalization that clients seek in modern gym experiences. <\/p>\n\n\n\n
In doing so, RPT has catapulted to the front of the LA fitness lifestyle, claiming the #1 LA Training Facility title the last couple of years.
<\/p>\n","protected":false},"excerpt":{"rendered":"
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