{"id":22890,"date":"2020-08-13T03:56:41","date_gmt":"2020-08-13T10:56:41","guid":{"rendered":"https:\/\/soinfluential.com\/?p=22890"},"modified":"2021-11-22T09:02:41","modified_gmt":"2021-11-22T17:02:41","slug":"how-to-use-videos-for-instagram-marketing","status":"publish","type":"post","link":"https:\/\/soinfluential.com\/how-to-use-videos-for-instagram-marketing\/","title":{"rendered":"How To Use Videos For Instagram Marketing? A Guide For Businesses"},"content":{"rendered":"\n
Gone are the days when Instagram was just used to share pictures of your food and pets. In the last couple of years, Instagram has seen a tremendous spike in its user base, transforming it from a simple photo-sharing app that you used to stay in touch with your friends and family to a powerful marketing tool<\/a> that your business can use to engage with its target audience. <\/p>\n\n\n\n With over a billion active monthly users and over 95 million pictures & videos being shared every day on Instagram, your business has a great opportunity to reach many people from all corners of the world. This is why it comes as no surprise that every business and brand today have their own Instagram page.<\/p>\n\n\n\n When you think you have a grasp on all different formats available, Instagram goes ahead and adds something new to its arsenal. <\/p>\n\n\n\n With so many updates on Instagram ranging from carousel posts to IGTV and the newly launched Reels, every brand has a host of different formats at their disposal. <\/p>\n\n\n\n With 15 seconds of video on Reels, 60 seconds on your feed, and longer videos on your IGTV, there is something out there for every type of content you want to put out. That\u2019s not all, you can also go live on your Instagram page and then save the video on your profile for your audience to watch later. <\/p>\n\n\n\n Various statistics and researches have shown that the engagement on video posts<\/a> is higher than that on pictures. Brands have also reported a higher Return on Investment on videos and there has reportedly been an 80% increase in time spent watching Instagram videos! <\/p>\n\n\n\n This should convince you to incorporate more Instagram videos in your next social media marketing campaign. But just how do you effectively use videos on Instagram for marketing your business? <\/p>\n\n\n\n The boom in social media has changed the marketing landscape and if you want to be on top of your marketing game, use these tips and tricks and make Instagram videos a must-have in your social media strategy. <\/p>\n\n\n\n But remember, these tips will work for your brand only if you are consistent with your posts. Put up pictures and videos one to three times a day to stay visible and reach a wider audience. Be true to your brand\u2019s values when creating content and don\u2019t forget to interact with your audience and customers on every post. Happy Instagramming!<\/p>\n\n\n\n Read these articles next for more insights and inspiration:<\/p>\n\n\n\n Gone are the days when Instagram was just used to share pictures of your food and pets. In the last couple of years, Instagram has seen a tremendous spike in its user base, transforming it from a simple photo-sharing app that you used to stay in touch with your friends and family to a powerful […]<\/p>\n","protected":false},"author":196,"featured_media":22892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[632],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"thumbnail":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-150x150.jpg",150,150,true],"medium":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-300x200.jpg",300,200,true],"medium_large":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"large":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"1536x1536":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"2048x2048":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"alm-thumbnail":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-150x150.jpg",150,150,true],"post-thumbnail":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470.jpg",626,417,false],"digiqole-medium":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-600x398.jpg",600,398,true],"digiqole-small":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-455x300.jpg",455,300,true],"profile_24":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-24x24.jpg",24,24,true],"profile_48":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-48x48.jpg",48,48,true],"profile_96":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-96x96.jpg",96,96,true],"profile_150":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-150x150.jpg",150,150,true],"profile_300":["https:\/\/soinfluential.com\/wp-content\/uploads\/2020\/08\/blonde-influencer-recording-make-up-video_23-2148135470-300x300.jpg",300,300,true]},"uagb_author_info":{"display_name":"So Influential","author_link":"https:\/\/soinfluential.com\/author\/soinfluential\/"},"uagb_comment_info":0,"uagb_excerpt":"Gone are the days when Instagram was just used to share pictures of your food and pets. In the last couple of years, Instagram has seen a tremendous spike in its user base, transforming it from a simple photo-sharing app that you used to stay in touch with your friends and family to a powerful…","_links":{"self":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts\/22890"}],"collection":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/comments?post=22890"}],"version-history":[{"count":0,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/posts\/22890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/media\/22892"}],"wp:attachment":[{"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/media?parent=22890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/categories?post=22890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soinfluential.com\/wp-json\/wp\/v2\/tags?post=22890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Here are some tried and tested ways in which you can grow your business by using Instagram videos:<\/h2>\n\n\n\n
To wrap up!<\/h2>\n\n\n\n