{"id":23052,"date":"2020-09-17T00:31:03","date_gmt":"2020-09-17T07:31:03","guid":{"rendered":"https:\/\/soinfluential.com\/social-media-marketing-increased-value-in-2020\/"},"modified":"2020-09-17T00:32:54","modified_gmt":"2020-09-17T07:32:54","slug":"social-media-marketing-increased-value-in-2020","status":"publish","type":"post","link":"https:\/\/soinfluential.com\/social-media-marketing-increased-value-in-2020\/","title":{"rendered":"Social Media Marketing: Increased Value in 2020"},"content":{"rendered":"
For burgeoning\u00a0<\/span>modeling and acting talents<\/span><\/a><\/span>, exposure is one of the key aspects to making it more likely that you’ll be hired for the job. By managing your reputation the right way, you can have something similar to a digital portfolio for potential recruiters to see.<\/span><\/p>\n However, brands of all kinds can benefit from a strong social media presence, and this marketing has become even more important as people quarantine and conduct more online research and shopping.\u00a0 \u00a0<\/span><\/p>\n Read on to learn all about the value of social media marketing for 2020. I’ll also include my tips for how new talent and brands can utilize social media to get their name out there!\u00a0<\/span><\/p>\n What is Social Media Marketing?\u00a0<\/span><\/b><\/p>\n It first helps to know what constitutes social media marketing. Although you may think you have to spend a large amount of money in order to be successful, I believe a good strategy doesn’t necessarily include a high budget.<\/span><\/p>\n Social media marketing is the act of producing and posting content on social media in order to drive traffic to your website, build your audience and authority, or increase sales. It’s important that a brand produces quality content based on a specific goal as well as their target audience.<\/span><\/p>\n Quality content is content that’s informative, educational, entertaining, and relevant to your audience. For instance, if you’re a model that’s posting\u00a0<\/span>portfolio-worthy content<\/span><\/a><\/span>, show your range by including multiple photos or a video of the process. You can also utilise the caption area to talk about your experience and methodology as a model.\u00a0\u00a0<\/span><\/p>\n The Value of Social Media Marketing Today\u00a0<\/span><\/b><\/p>\n I’ve found that social media marketing is becoming nearly synonymous with digital marketing. It’s an important aspect of a brand’s digital marketing campaign regardless of the industry or audience. The only thing that does change is the content you produce, the platforms you use and the way you distribute that content.\u00a0<\/span><\/p>\n According to Hootsuite<\/span><\/a><\/span>, the number of people using the Internet around the world has grown by seven percent. Internet users also spend an average of 100 days online each year. Even more remarkable, 89% of Internet users aged 16 to 64 are using social media apps each month. Here are a few more statistics that showcase the value of social media marketing:\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Average daily time spent using social media apps worldwide is two hours and 24 minutes<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Facebook followed by YouTube are the most-used social platforms<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Facebook followed by Instagram and TikTok are the social media platforms with the most active users<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Users spend 50.1% of their daily Internet time using mobile devices\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n The pandemic of 2020 makes these statistics even more profound. People are\u00a0making even more purchasing decisions based on the content they see and interact with. They also want to form relationships with brands that can give them a reprieve from the outside world.\u00a0<\/span><\/p>\n Staring Your Social Media Marketing Campaign<\/span><\/b><\/p>\n If you’re an actor, model, or entrepreneur, the best way to start a new social media marketing campaign is to identify the audience you want to reach. For instance, if you’re a model that wants to do work for major brands, you want to keep your content polished and mimic the photographic style that those companies are using.<\/span><\/p>\n You’ll also want to start with only one social media platform to become an expert at it before branching off into multiple platforms. Consider your\u00a0<\/span>target audience<\/span><\/a><\/span>\u00a0and the social media platforms they’re most likely to use. Here is a brief run-down on some of the most popular platforms and\u00a0how you can utilise them:\u00a0<\/span><\/p>\n Instagram<\/span><\/b><\/p>\n