Finance YouTubers by the Numbers: 55 Channels Measured
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Finance is one of the best niches on YouTube for reaching an audience you already have. Across the 53 finance channels in our directory with enough recent uploads to measure, a typical long-form video earned views equal to 10.3% of the channel’s subscriber count on October 28, 2026, tied with tech for the highest median of the six niches we studied. Like rates run lower than in most niches, at 1.82%, and finance channels post often: a median of four long-form videos in 30 days.
Key findings
- Median views per subscriber: 10.3%. Across all 309 channels in our study the median was 7.8%.
- Median like rate: 1.82%, below the 2.11% study-wide median. Finance viewers watch more than they react.
- 43 of 55 channels posted a long-form video in the last 30 days. 8 had not posted one in 90 days, and 5 not in a year.
- Shorts barely work here. Shorts out-viewed long-form on only 4 of 37 finance channels; finance has the widest Shorts gap of any niche (details).
- 50 of 825 recent long-form uploads (6.1%) disclosed a sponsor in the description, on 18 channels.
Who reaches the most of their audience
Among channels that had posted a long-form video in the last 30 days, these had the highest views per subscriber:
| Channel | Subscribers | Views per subscriber | Latest long-form upload |
|---|---|---|---|
| Patrick Boyle | 1.4M | 130.3% | 4 days ago |
| Andrei Jikh | 3.4M | 53.2% | 4 days ago |
| Wall Street Millennial | 371K | 51.0% | today |
| Caleb Hammer | 4.0M | 48.7% | today |
| How Money Works | 1.8M | 45.2% | 4 days ago |
A ratio above 100%, as with Patrick Boyle, means his typical video is watched by more people than subscribe to the channel: search and recommendations bring in viewers well beyond the subscriber base. We profile him in Is Patrick Boyle for real?
Size is not reach
The chart above makes the point for the 12 biggest channels. Several large channels reach a small share of their subscribers per video, and two of the 53 sat under 1%. That is not evidence of fake subscribers on its own: audiences drift when a channel changes topic, language or format, and a subscriber count never shrinks when people stop watching. But it is the reason to ask any finance creator for recent views, not subscribers, before a sponsorship. Our guide to checking a YouTuber is still active shows how in five minutes.
Credentials are checkable in finance
Finance is the one niche where a creator’s claimed expertise can often be checked against an official register. Two examples from this list: The Money Guy Show’s hosts appear in the SEC’s adviser database, and Mark Tilbury’s business history is on the UK company register. If a finance creator says they manage money for clients in the US, search their name on the SEC’s adviser database.
The full table
Every finance channel in our directory, by subscriber count. “Median views per long-form video” and “views per subscriber” use uploads at least a week old; a dash means the channel had fewer than five such uploads in its latest 15.
| # | Channel | Subscribers | Median views per long-form video | Views per subscriber | Like rate | Latest long-form upload |
|---|---|---|---|---|---|---|
| 1 | Mark Tilbury | 9.3M | 2.8M | 29.9% | 2.37% | 4 days ago |
| 2 | warikoo | 7.2M | 267K | 3.7% | 0.93% | today |
| 3 | Pranjal Kamra | 6.5M | 193K | 3.0% | 1.06% | 4 days ago |
| 4 | Iman Gadzhi | 6.3M | 389K | 6.2% | 3.04% | today |
| 5 | CA Rachana Phadke Ranade | 5.4M | 128K | 2.4% | 0.76% | today |
| 6 | Graham Stephan | 5.2M | 519K | 10.0% | 1.15% | today |
| 7 | GaryVee | 4.9M | 103K | 2.1% | 1.30% | 5 days ago |
| 8 | Dan Lok | 4.9M | 6K | 0.1% | 4.10% | 84 days ago |
| 9 | The Ramsey Show Highlights | 4.6M | — | — | — | today |
| 10 | Alex Hormozi | 4.6M | 474K | 10.3% | 1.70% | 5 days ago |
| 11 | Caleb Hammer | 4.0M | 2.0M | 48.7% | 0.99% | today |
| 12 | Finance With Sharan | 3.7M | 344K | 9.2% | 0.49% | 4 days ago |
| 13 | Andrei Jikh | 3.4M | 1.8M | 53.2% | 2.24% | 4 days ago |
| 14 | PBD Podcast | 3.0M | 559K | 18.7% | 1.69% | 1 day ago |
| 15 | Economics Explained | 2.9M | 763K | 26.4% | 1.14% | today |
| 16 | Coin Bureau | 2.7M | 39K | 1.4% | 1.60% | today |
| 17 | Minority Mindset | 2.5M | 234K | 9.2% | 1.46% | today |
| 18 | Codie Sanchez | 2.3M | 216K | 9.5% | 2.16% | 3 days ago |
| 19 | Humphrey Yang | 2.1M | 259K | 12.4% | 0.79% | 6 days ago |
| 20 | Meet Kevin | 2.0M | — | — | — | today |
| 21 | How Money Works | 1.8M | 795K | 45.2% | 2.28% | 4 days ago |
| 22 | Garys Economics | 1.7M | 489K | 29.3% | 4.69% | 94 days ago |
| 23 | Altcoin Daily | 1.7M | 95K | 5.8% | 2.56% | today |
| 24 | Biaheza | 1.6M | 917K | 58.4% | 2.79% | 137 days ago |
| 25 | Patrick Boyle | 1.4M | 1.8M | 130.3% | 1.82% | 4 days ago |
| 26 | The Financial Diet | 1.4M | 164K | 12.1% | 1.41% | today |
| 27 | Nate O’Brien | 1.3M | 144K | 11.2% | 3.37% | 889 days ago |
| 28 | BiggerPockets | 1.3M | 37K | 2.9% | 1.03% | today |
| 29 | The Plain Bagel | 1.2M | 363K | 29.8% | 2.94% | today |
| 30 | Noah Kagan | 1.2M | 391K | 33.4% | 2.27% | 806 days ago |
| 31 | I Will Teach You To Be Rich | 1.1M | 202K | 17.7% | 0.89% | 1 day ago |
| 32 | The Table With AO | 1.1M | 33K | 2.9% | 2.15% | today |
| 33 | Kris Krohn | 1.1M | 3K | 0.3% | 0.78% | 13 days ago |
| 34 | New Money | 1.1M | 203K | 18.3% | 1.85% | 3 days ago |
| 35 | Rose Han | 1.1M | 248K | 22.8% | 3.90% | 104 days ago |
| 36 | Marko - WhiteBoard Finance | 1.0M | 17K | 1.7% | 3.51% | 2 days ago |
| 37 | The Swedish Investor | 1.0M | 66K | 6.5% | 2.93% | 488 days ago |
| 38 | Whiteboard Crypto | 1.0M | 25K | 2.4% | 4.07% | 527 days ago |
| 39 | Aswath Damodaran | 1.0M | 41K | 4.0% | 2.90% | today |
| 40 | Vincent Chan | 990K | 83K | 8.4% | 1.74% | 3 days ago |
| 41 | Max Maher | 981K | 31K | 3.1% | 4.37% | 601 days ago |
| 42 | My First Million | 968K | 53K | 5.5% | 0.98% | today |
| 43 | Financial Education | 953K | 163K | 17.1% | 3.93% | 1 day ago |
| 44 | Ryan Scribner | 886K | 12K | 1.3% | 1.46% | 6 days ago |
| 45 | Two Cents | 839K | 140K | 16.7% | 3.25% | 7 days ago |
| 46 | Let’s Talk Money! with Joseph Hogue, CFA | 759K | 41K | 5.4% | 1.59% | today |
| 47 | The Money Guy Show | 708K | 170K | 24.0% | 0.98% | 2 days ago |
| 48 | Our Rich Journey | 682K | 31K | 4.5% | 2.25% | 3 days ago |
| 49 | Money & Macro | 679K | 270K | 39.7% | 2.83% | 8 days ago |
| 50 | Ben Felix | 654K | 293K | 44.8% | 2.56% | 10 days ago |
| 51 | George Kamel | 618K | 152K | 24.6% | 1.35% | today |
| 52 | Joseph Carlson | 512K | 158K | 30.9% | 2.80% | 77 days ago |
| 53 | Erin Talks Money / Erin Moriarity | 444K | 105K | 23.7% | 1.67% | today |
| 54 | Wall Street Millennial | 371K | 189K | 51.0% | 1.79% | today |
| 55 | Bankless | 281K | 15K | 5.2% | 1.22% | 1 day ago |
How we measured it
On October 28, 2026 we read two public YouTube sources for every channel: the subscriber count shown on the channel page, and YouTube’s own upload feed for the channel’s long-form videos (the “Videos” tab), which lists the 15 latest uploads with their view and like counts. Views per subscriber is the median view count of those uploads that were at least a week old, divided by subscribers. Like rate is likes divided by views, the median across the same videos. Views are lifetime-to-date, so a channel that posts rarely has older videos in its window, which have had longer to collect views; read the “latest upload” column alongside the ratio. Full method, caveats and the downloadable dataset: our study of 312 big YouTube channels.
The channel list is the Finance section of our creator directory, not every finance channel on YouTube. Each name links to its page on our free authenticity checker, which reads the channel’s public data and explains each signal; nothing in this table is an authenticity score.
Sources: YouTube channel pages and YouTube’s public upload feeds for each channel’s long-form videos, read October 28, 2026 (dataset, CSV; example feed).
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