Fitness YouTubers by the Numbers: 53 Channels Measured
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Fitness is the niche where a subscriber count is most likely to describe the past. Across the 53 fitness channels in our directory, 14 (26%) had not posted a long-form video in 90 days on October 28, 2026, the highest share of any of the six niches we studied, and a typical long-form video reached only 4.9% of its channel’s subscribers. At the same time, the channels that are active and evidence-led reach more of their audience than almost anyone on YouTube.
Key findings
- Median views per subscriber: 4.9%, against 7.8% across all 309 channels in our study.
- 14 of 53 channels had no long-form upload in 90 days, together holding 34 million subscribers. Five had none in a year. Four of the 14 had posted a Short in the last 30 days.
- Median like rate: 2.17%, close to the study-wide 2.11%.
- Sponsor disclosures are almost absent: 4 of 792 recent long-form uploads (0.5%) named a sponsor in the description.
- Shorts come closest to long-form here: the median fitness channel’s Shorts got 0.65 times the views of its long-form videos, the best ratio of any niche (details).
Who reaches the most of their audience
Among channels that had posted a long-form video in the last 30 days, these had the highest views per subscriber:
| Channel | Subscribers | Views per subscriber | Latest long-form upload |
|---|---|---|---|
| Will Tennyson | 5.5M | 136.3% | 10 days ago |
| Jesse James West | 11.5M | 63.2% | 3 days ago |
| Jeff Nippard | 8.8M | 61.7% | 30 days ago |
| Jeremy Ethier | 8.0M | 50.7% | 17 days ago |
| MattDoesFitness | 2.4M | 29.3% | 8 days ago |
Two evidence-focused training channels are in the top five. Jeremy Ethier, whose name is on a university trial of his own training hypothesis, reaches about half his subscribers per video; Jeff Nippard about 60%.
Big but quiet
The 12 biggest fitness channels in the chart include several home-workout channels that now reach 1–4% of their subscribers per new video. Some may work as libraries: a viewer following an older 30-day program adds to the channel’s total views but not to this measure. Yoga With Adriene is a good example. For a sponsor buying one new video, though, it is the new video’s audience that counts, so check the latest upload date and recent views first. Our guide to checking a YouTuber is still active takes five minutes.
The full table
Every fitness channel in our directory, by subscriber count. “Median views per long-form video” and “views per subscriber” use uploads at least a week old; a dash means the channel had fewer than five such uploads in its latest 15.
| # | Channel | Subscribers | Median views per long-form video | Views per subscriber | Like rate | Latest long-form upload |
|---|---|---|---|---|---|---|
| 1 | Chloe Ting | 26.1M | 291K | 1.1% | 1.65% | 72 days ago |
| 2 | ATHLEAN-X™ | 14.3M | 339K | 2.4% | 2.09% | 2 days ago |
| 3 | Yoga With Adriene | 13.7M | 472K | 3.4% | 2.12% | 1 day ago |
| 4 | Browney | 12.4M | 2.6M | 21.3% | 1.67% | 4 days ago |
| 5 | MadFit | 11.7M | 119K | 1.0% | 1.17% | 2 days ago |
| 6 | Jesse James West | 11.5M | 7.3M | 63.2% | 1.44% | 3 days ago |
| 7 | blogilates | 11.1M | 118K | 1.1% | 3.89% | 20 days ago |
| 8 | Pamela Reif | 10.8M | 452K | 4.2% | 1.20% | 5 days ago |
| 9 | BullyJuice | 10.8M | 21K | 0.2% | 2.29% | 13 days ago |
| 10 | Jeff Nippard | 8.8M | 5.4M | 61.7% | 3.00% | 30 days ago |
| 11 | growingannanas | 8.2M | 267K | 3.2% | 1.64% | 2 days ago |
| 12 | Jeremy Ethier | 8.0M | 4.0M | 50.7% | 1.87% | 17 days ago |
| 13 | Noel Deyzel | 7.8M | 261K | 3.4% | 2.07% | 4 days ago |
| 14 | emi wong | 7.5M | 42K | 0.6% | 1.45% | 7 days ago |
| 15 | The Fitness Marshall | 7.3M | 164K | 2.3% | 1.17% | 14 days ago |
| 16 | Squat University | 6.9M | 271K | 3.9% | 2.64% | 3 days ago |
| 17 | FitnessBlender | 6.5M | 14K | 0.2% | 0.92% | today |
| 18 | Ashton Hall | 5.9M | 392K | 6.7% | 3.15% | 96 days ago |
| 19 | Will Tennyson | 5.5M | 7.5M | 136.3% | 1.80% | 10 days ago |
| 20 | CHRIS HERIA | 5.4M | 305K | 5.6% | 2.13% | 27 days ago |
| 21 | Caroline Girvan | 4.7M | 996K | 21.3% | 2.13% | 415 days ago |
| 22 | Sam Sulek | 4.6M | 153K | 3.3% | 1.43% | today |
| 23 | Hybrid Calisthenics | 4.5M | 78K | 1.8% | 5.51% | 147 days ago |
| 24 | Calisthenicmovement | 4.3M | 112K | 2.6% | 3.81% | 24 days ago |
| 25 | Renaissance Periodization | 3.9M | 474K | 12.2% | 0.95% | today |
| 26 | Yoga with Kassandra | 3.4M | 199K | 5.9% | 3.38% | 16 days ago |
| 27 | Sydney Cummings Houdyshell | 3.3M | 78K | 2.4% | 6.36% | today |
| 28 | Boho Beautiful Yoga | 3.3M | 132K | 4.0% | 2.48% | 2 days ago |
| 29 | Heather Robertson | 2.9M | 311K | 10.6% | 1.91% | 33 days ago |
| 30 | ScottHermanFitness | 2.8M | 15K | 0.5% | 3.94% | 131 days ago |
| 31 | Buff Dudes | 2.8M | 129K | 4.7% | 3.45% | 4 days ago |
| 32 | Simeon Panda | 2.8M | 45K | 1.6% | 2.92% | 352 days ago |
| 33 | Juice & Toya | 2.6M | 197K | 7.5% | 1.90% | today |
| 34 | Greg Doucette | 2.4M | 330K | 13.5% | 1.34% | today |
| 35 | MattDoesFitness | 2.4M | 716K | 29.3% | 1.73% | 8 days ago |
| 36 | V Shred | 2.4M | 3K | 0.1% | 2.88% | 643 days ago |
| 37 | David Laid | 2.3M | 870K | 37.3% | 4.45% | 132 days ago |
| 38 | Whitney Simmons | 2.3M | 120K | 5.2% | 4.30% | 247 days ago |
| 39 | Ryan Humiston | 2.2M | 380K | 17.1% | 3.41% | 15 days ago |
| 40 | More Plates More Dates | 2.0M | 185K | 9.0% | 2.29% | 264 days ago |
| 41 | The Kneesovertoesguy | 1.9M | 340K | 17.8% | 2.01% | 3 days ago |
| 42 | Koboko Fitness | 1.9M | 2K | 0.1% | 1.88% | 2 days ago |
| 43 | Sascha Huber | 1.8M | 87K | 4.9% | 2.83% | today |
| 44 | Mike Thurston | 1.6M | 261K | 15.8% | 2.17% | 6 days ago |
| 45 | eugene teo | 1.3M | 286K | 21.3% | 2.85% | 10 days ago |
| 46 | Stephanie Buttermore | 1.2M | 584K | 49.9% | 3.18% | 1277 days ago |
| 47 | Life of Bradley Martyn | 1.2M | 131K | 11.2% | 2.66% | 128 days ago |
| 48 | Obi Vincent | 866K | 28K | 3.3% | 3.28% | 10 days ago |
| 49 | Alan Thrall (Untamed Strength) | 848K | 63K | 7.4% | 3.54% | 7 days ago |
| 50 | OmarIsuf | 819K | 51K | 6.2% | 4.53% | 842 days ago |
| 51 | Popsugar | 725K | 2K | 0.3% | 2.03% | 98 days ago |
| 52 | Mind Pump Show | 576K | 22K | 3.8% | 1.34% | today |
| 53 | VitruvianPhysique | 555K | 69K | 12.5% | 5.90% | 806 days ago |
How we measured it
On October 28, 2026 we read two public YouTube sources for every channel: the subscriber count shown on the channel page, and YouTube’s own upload feed for the channel’s long-form videos (the “Videos” tab), which lists the 15 latest uploads with their view and like counts. Views per subscriber is the median view count of those uploads that were at least a week old, divided by subscribers. Like rate is likes divided by views, the median across the same videos. Views are lifetime-to-date, so a channel that posts rarely has older videos in its window, which have had longer to collect views; read the “latest upload” column alongside the ratio. Full method, caveats and the downloadable dataset: our study of 312 big YouTube channels.
The channel list is the Fitness section of our creator directory, not every fitness channel on YouTube. Each name links to its page on our free authenticity checker, which reads the channel’s public data and explains each signal; nothing in this table is an authenticity score.
Sources: YouTube channel pages and YouTube’s public upload feeds for each channel’s long-form videos, read October 28, 2026 (dataset, CSV; example feed).
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