Food YouTubers by the Numbers: 60 Channels Measured
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Food YouTube splits cleanly into two kinds of channel, and the numbers show it. Across the 60 food channels in our directory, a typical long-form video earned views equal to 7.8% of the channel’s subscriber count on October 28, 2026, exactly the median of our whole 309-channel study. But behind that median, creator-led channels reach far more of their subscribers than the big TV-chef and media-brand channels do.
Key findings
- Median views per subscriber: 7.8%, and the median like rate is 2.40%, the second highest of the six niches (gaming was higher).
- Four of the five channels under 1% are media brands or TV chefs. Tasty (21.2M subscribers) and Tastemade sat at 0.3%, Gordon Ramsay (22.0M) at 0.6%, and Jamie Oliver at 0.9%.
- Nick DiGiovanni’s typical video is watched by more people than subscribe: 125% of his 48 million subscribers.
- 51 of 60 channels had posted a long-form video in the last 30 days.
- 78 of 900 recent long-form uploads (8.7%) disclosed a sponsor, the second-highest share after tech.
Who reaches the most of their audience
Among channels that had posted a long-form video in the last 30 days, these had the highest views per subscriber:
| Channel | Subscribers | Views per subscriber | Latest long-form upload |
|---|---|---|---|
| Nick DiGiovanni | 48.0M | 125.0% | 25 days ago |
| Max the Meat Guy | 10.3M | 58.6% | 3 days ago |
| Joshua Weissman | 10.8M | 35.2% | 10 days ago |
| 영국남자 Korean Englishman | 6.2M | 32.8% | 18 days ago |
| Internet Shaquille | 851K | 32.1% | 9 days ago |
Brands versus creators
The pattern at the bottom of the table is the most useful finding for anyone buying food sponsorships. Media brands and TV chefs built huge subscriber counts years ago and post constantly, so each new video reaches a tiny fraction of them; Jamie Oliver posted 15 long-form videos in the last 30 days, the most in the niche. Creator-led channels post less and reach more per video. Neither is fake. But if you are paying for one video, the subscriber count of a media brand overstates what you get far more than a creator’s does. Compare on recent views.
Two creator profiles from this niche: Sorted Food, which posts almost daily and still reaches 19.8% of its subscribers per video, and Preppy Kitchen, a reminder that a frequent poster’s ratio reads lower than its real audience.
The full table
Every food channel in our directory, by subscriber count. “Median views per long-form video” and “views per subscriber” use uploads at least a week old; a dash means the channel had fewer than five such uploads in its latest 15.
| # | Channel | Subscribers | Median views per long-form video | Views per subscriber | Like rate | Latest long-form upload |
|---|---|---|---|---|---|---|
| 1 | Nick DiGiovanni | 48.0M | 60.0M | 125.0% | 0.81% | 25 days ago |
| 2 | Gordon Ramsay | 22.0M | 132K | 0.6% | 0.49% | today |
| 3 | Tasty | 21.2M | 71K | 0.3% | 0.64% | today |
| 4 | First We Feast | 15.9M | 2.4M | 14.9% | 1.53% | today |
| 5 | Rosanna Pansino | 14.8M | 464K | 3.1% | 2.74% | 4 days ago |
| 6 | Best Ever Food Review Show | 12.2M | 2.7M | 21.8% | 1.32% | 5 days ago |
| 7 | Mark Wiens | 12.0M | 1.6M | 13.1% | 1.01% | today |
| 8 | Joshua Weissman | 10.8M | 3.8M | 35.2% | 1.84% | 10 days ago |
| 9 | Binging with Babish | 10.5M | 816K | 7.8% | 2.35% | 4 days ago |
| 10 | Max the Meat Guy | 10.3M | 6.0M | 58.6% | 1.17% | 3 days ago |
| 11 | Bon Appétit | 7.4M | 781K | 10.5% | 0.91% | 1 day ago |
| 12 | Maangchi | 6.5M | 138K | 2.1% | 4.18% | 12 days ago |
| 13 | Epicurious | 6.3M | 257K | 4.1% | 1.01% | today |
| 14 | Preppy Kitchen | 6.3M | 205K | 3.3% | 2.05% | 1 day ago |
| 15 | Jamie Oliver | 6.2M | 55K | 0.9% | 1.01% | 1 day ago |
| 16 | 영국남자 Korean Englishman | 6.2M | 2.0M | 32.8% | 2.40% | 18 days ago |
| 17 | The Food Ranger | 5.9M | 422K | 7.1% | 1.59% | 192 days ago |
| 18 | Guga Foods | 5.9M | 820K | 13.9% | 1.58% | today |
| 19 | JunsKitchen | 5.2M | 637K | 12.3% | 5.92% | 394 days ago |
| 20 | How To Cook That | 5.0M | 487K | 9.8% | 4.83% | 12 days ago |
| 21 | Food Wishes | 4.7M | 191K | 4.1% | 2.47% | today |
| 22 | Mythical Kitchen | 4.6M | 1.4M | 29.5% | 1.91% | 1 day ago |
| 23 | Pick Up Limes | 4.4M | 458K | 10.5% | 4.10% | 20 days ago |
| 24 | Turkuaz Kitchen | 4.3M | 37K | 0.9% | 2.68% | today |
| 25 | Strictly Dumpling | 4.3M | 334K | 7.8% | 1.41% | 1 day ago |
| 26 | How To Cake It | 4.2M | 67K | 1.6% | 2.87% | 680 days ago |
| 27 | Laura in the Kitchen | 4.0M | 55K | 1.4% | 2.93% | 4 days ago |
| 28 | SAM THE COOKING GUY | 3.9M | 194K | 5.0% | 2.16% | today |
| 29 | emmymade | 3.2M | 122K | 3.9% | 2.58% | 3 days ago |
| 30 | America’s Test Kitchen | 3.0M | 169K | 5.5% | 1.27% | today |
| 31 | Sorted Food | 3.0M | 596K | 19.8% | 2.40% | today |
| 32 | Adam Ragusea | 2.6M | 298K | 11.4% | 1.83% | 6 days ago |
| 33 | CupcakeJemma | 2.6M | 30K | 1.2% | 3.61% | 13 days ago |
| 34 | ThatDudeCanCook | 2.5M | 147K | 5.8% | 2.72% | 2 days ago |
| 35 | Chef Jean-Pierre | 2.5M | 162K | 6.5% | 5.37% | 6 days ago |
| 36 | Ethan Chlebowski | 2.5M | 775K | 31.6% | 2.66% | 8 days ago |
| 37 | Pailin’s Kitchen | 2.3M | 142K | 6.0% | 3.95% | 33 days ago |
| 38 | Alex | 2.1M | 337K | 16.3% | 4.14% | 694 days ago |
| 39 | Marion Grasby | 2.0M | 108K | 5.4% | 2.36% | 261 days ago |
| 40 | Tastemade | 1.9M | 6K | 0.3% | 2.40% | 7 days ago |
| 41 | Made With Lau | 1.8M | 200K | 10.9% | 2.48% | 29 days ago |
| 42 | Brian Lagerstrom | 1.8M | 211K | 11.7% | 2.77% | 3 days ago |
| 43 | J. Kenji López-Alt | 1.8M | 111K | 6.3% | 1.38% | 1 day ago |
| 44 | Vincenzo’s Plate | 1.7M | 33K | 2.0% | 1.70% | today |
| 45 | MATTY MATHESON | 1.6M | 180K | 11.0% | 2.11% | 1 day ago |
| 46 | Yeung Man Cooking | 1.6M | 95K | 5.9% | 6.49% | 3 days ago |
| 47 | Rainbow Plant Life | 1.6M | 156K | 10.1% | 4.08% | 4 days ago |
| 48 | Aaron and Claire | 1.5M | 73K | 4.9% | 3.00% | 4 days ago |
| 49 | Claire Saffitz x Dessert Person | 1.5M | 199K | 13.2% | 1.68% | 6 days ago |
| 50 | NOT ANOTHER COOKING SHOW | 1.4M | 218K | 15.4% | 1.65% | 7 days ago |
| 51 | Italia Squisita | 1.4M | 159K | 11.3% | 1.36% | 5 days ago |
| 52 | Pasta Grannies | 1.1M | 39K | 3.7% | 2.83% | 5 days ago |
| 53 | Chinese Cooking Demystified | 1.0M | 75K | 7.4% | 4.27% | today |
| 54 | French Cooking Academy | 880K | 33K | 3.8% | 4.24% | 4 days ago |
| 55 | Internet Shaquille | 851K | 273K | 32.1% | 4.24% | 9 days ago |
| 56 | Cheap Lazy Vegan | 791K | 11K | 1.4% | 7.43% | 53 days ago |
| 57 | My Name Is Andong | 703K | 66K | 9.4% | 4.13% | 54 days ago |
| 58 | Middle Eats | 470K | 37K | 7.9% | 4.97% | 21 days ago |
| 59 | Serious Eats | 397K | 39K | 9.9% | 1.69% | 2065 days ago |
| 60 | Brad Leone | 372K | 38K | 10.1% | 1.90% | 2 days ago |
How we measured it
On October 28, 2026 we read two public YouTube sources for every channel: the subscriber count shown on the channel page, and YouTube’s own upload feed for the channel’s long-form videos (the “Videos” tab), which lists the 15 latest uploads with their view and like counts. Views per subscriber is the median view count of those uploads that were at least a week old, divided by subscribers. Like rate is likes divided by views, the median across the same videos. Views are lifetime-to-date, so a channel that posts rarely has older videos in its window, which have had longer to collect views; read the “latest upload” column alongside the ratio. Full method, caveats and the downloadable dataset: our study of 312 big YouTube channels.
The channel list is the Food section of our creator directory, not every food channel on YouTube. Each name links to its page on our free authenticity checker, which reads the channel’s public data and explains each signal; nothing in this table is an authenticity score.
Sources: YouTube channel pages and YouTube’s public upload feeds for each channel’s long-form videos, read October 28, 2026 (dataset, CSV; example feed).
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