Gaming YouTubers by the Numbers: 29 Channels Measured
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Gaming audiences on YouTube are the most enthusiastic per view and the hardest to reach per subscriber. Across the 29 gaming channels in our directory that publish on YouTube, a typical long-form video earned views equal to just 4.4% of the channel’s subscriber count on October 28, 2026, the lowest median of the six niches we studied. Yet their median like rate, 2.55%, was the highest. Gaming channels are also among the biggest on the platform, with a median of 17.9 million subscribers.
Key findings
- Median views per subscriber: 4.4%, against 7.8% across all 309 channels in our study. Among the 21 channels active in the last 30 days it was 3.3%.
- Median like rate: 2.55%, the highest of any niche. Gaming Shorts had a median like rate of 3.51%, the highest of any group in the study.
- 7 of 29 channels had not posted a long-form video in 90 days, holding 71 million subscribers.
- Only 13 of 435 recent long-form uploads (3.0%) disclosed a sponsor in the description.
- 7 channels had no Shorts in their feed at all, more than any other niche.
This list covers gaming creators who publish on YouTube. Much of gaming’s live audience is on Twitch, which these numbers do not include; for streamers, see our guide to vetting a Twitch streamer.
Who reaches the most of their audience
Among channels that had posted a long-form video in the last 30 days, these had the highest views per subscriber:
| Channel | Subscribers | Views per subscriber | Latest long-form upload |
|---|---|---|---|
| Dream | 34.8M | 25.9% | 8 days ago |
| videogamedunkey | 7.6M | 25.1% | 1 day ago |
| LDShadowLady | 7.6M | 13.8% | 5 days ago |
| Unspeakable | 20.1M | 13.2% | 11 days ago |
| PrestonPlayz | 17.9M | 10.5% | 4 days ago |
Why gaming reaches less
Our data cannot say why, but one plausible explanation is that gaming audiences follow games as much as creators, so when a channel moves on from a game, part of its audience stays behind. Either way, 2–5% reach per video is normal for a large gaming channel, so benchmark a gaming creator against gaming, not against YouTube as a whole. The high like rates are the other half of the picture: the people who do watch are engaged.
Profiles of creators from this list: videogamedunkey, DanTDM and Markiplier.
The full table
Every gaming channel in our directory, by subscriber count. “Median views per long-form video” and “views per subscriber” use uploads at least a week old; a dash means the channel had fewer than five such uploads in its latest 15.
| # | Channel | Subscribers | Median views per long-form video | Views per subscriber | Like rate | Latest long-form upload |
|---|---|---|---|---|---|---|
| 1 | PewDiePie | 109.0M | 2.4M | 2.2% | 5.24% | 5 days ago |
| 2 | Markiplier | 39.0M | 3.2M | 8.3% | 2.78% | today |
| 3 | SSSniperWolf | 35.0M | 326K | 0.9% | 1.81% | 3 days ago |
| 4 | Dream | 34.8M | 9.0M | 25.9% | 3.19% | 8 days ago |
| 5 | jacksepticeye | 31.1M | 1.6M | 5.3% | 2.55% | 1 day ago |
| 6 | DanTDM | 29.1M | 278K | 1.0% | 2.65% | 29 days ago |
| 7 | VanossGaming | 26.0M | 1.2M | 4.4% | 2.18% | 2 days ago |
| 8 | SSundee | 25.5M | 593K | 2.3% | 1.94% | today |
| 9 | Aphmau | 25.3M | 827K | 3.3% | 1.53% | today |
| 10 | CoryxKenshin | 24.8M | 10.6M | 42.9% | 3.88% | 235 days ago |
| 11 | LazarBeam | 23.3M | 9.3M | 40.0% | 1.87% | 34 days ago |
| 12 | Jelly | 23.3M | 118K | 0.5% | 2.44% | 17 days ago |
| 13 | Unspeakable | 20.1M | 2.6M | 13.2% | 0.77% | 11 days ago |
| 14 | Ali-A | 19.7M | 234K | 1.2% | 1.01% | 4 days ago |
| 15 | PrestonPlayz | 17.9M | 1.9M | 10.5% | 0.77% | 4 days ago |
| 16 | Typical Gamer | 16.1M | 127K | 0.8% | 1.33% | 7 days ago |
| 17 | Lachlan | 15.2M | 349K | 2.3% | 1.84% | 3 days ago |
| 18 | TommyInnit | 14.9M | 531K | 3.6% | 8.98% | 119 days ago |
| 19 | Kwebbelkop | 14.8M | 72K | 0.5% | 1.51% | today |
| 20 | Slogo | 11.7M | 180K | 1.5% | 3.23% | today |
| 21 | GeorgeNotFound | 9.8M | 11.9M | 121.6% | 4.86% | 317 days ago |
| 22 | Muselk | 8.8M | 85K | 1.0% | 3.70% | 585 days ago |
| 23 | Nick Eh 30 | 8.8M | 537K | 6.1% | 1.22% | 10 days ago |
| 24 | Fresh | 7.7M | 1.1M | 14.4% | 3.15% | 1328 days ago |
| 25 | LDShadowLady | 7.6M | 1.0M | 13.8% | 4.55% | 5 days ago |
| 26 | videogamedunkey | 7.6M | 1.9M | 25.1% | 1.91% | 1 day ago |
| 27 | GameGrumps | 5.5M | 238K | 4.4% | 2.61% | today |
| 28 | Valkyrae | 4.0M | 259K | 6.4% | 5.02% | 97 days ago |
| 29 | jschlatt | 1.5M | 990K | 67.4% | 4.93% | 2780 days ago |
How we measured it
On October 28, 2026 we read two public YouTube sources for every channel: the subscriber count shown on the channel page, and YouTube’s own upload feed for the channel’s long-form videos (the “Videos” tab), which lists the 15 latest uploads with their view and like counts. Views per subscriber is the median view count of those uploads that were at least a week old, divided by subscribers. Like rate is likes divided by views, the median across the same videos. Views are lifetime-to-date, so a channel that posts rarely has older videos in its window, which have had longer to collect views; read the “latest upload” column alongside the ratio. Full method, caveats and the downloadable dataset: our study of 312 big YouTube channels.
The channel list is the Gaming section of our creator directory, not every gaming channel on YouTube. Each name links to its page on our free authenticity checker, which reads the channel’s public data and explains each signal; nothing in this table is an authenticity score.
Sources: YouTube channel pages and YouTube’s public upload feeds for each channel’s long-form videos, read October 28, 2026 (dataset, CSV; example feed).
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