Lapreneur is a contributor at So Influential.

How the Ghermezian Family Changed the Face of Retail

The retail industry faces a form of disruption in an average of every fifty years. While the changes themselves may initially appear daunting, it’s important to remember that change is good. The rise of urban centers led to the creation of department stores. The rise of automobiles led to the creation of suburbs and shopping […]Read More

Successful Entrepreneur Steven Dorn Says Now is the Time for Entrepreneurs to Capitalize on Social Capital

The most successful and seasoned entrepreneurs would have differing viewpoints on many topics and approaches. However, one thing they would mostly agree on is the importance of capitalizing on social capital. Meaningful connections are the ones that double results sooner and help skyrocket progress. Networking to further strengthen social capital is one of the best […]Read More

The Future of Marketing Belongs to Brands and Consumers

In the world of marketing, the only certainties are uncertainty, constant innovation and rapid change. In previous decades, businesses would approach advertisers, then pay them for their big ideas and creative concepts. With this system, the ability to measure effectiveness of the campaigns was severely limited—subway posters or billboards didn’t provide any analytics or audience […]Read More

Royal Personal Training Closes Peninsula Hotel Partnership Amid 8,000 SF Facility Expansion

Royal Personal Training (RPT), the blossoming personal training facility in Beverly Hills, has been making noise since its humble 2015 beginnings. Founded by brothers Shahin and Shayan Safai, RPT has embodied the growth potential of modern, boutique gym facilities in a digital age of branding and social media presences.  Recently, RPT closed a partnership round […]Read More