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Influencers’ platforms have experienced an enormous hype recently as the hottest and most effective marketing strategies.
Their impact lies in their ability to relate to the public in providing credible and reliable content. Today, these have become defining qualities in influencers, experts in various fields.
Decisions from products to purchase, shows to watch, and holiday destinations all have experts influencing the choices people make.
Before we get started, here’s a video to help you understand the phenomenon of influencers:
What’s an Influencer?
Unless you’ve been living under a rock, you’re sure to have heard of the term influencer by now. In straightforward terms, influencers are internet-focused personalities with enormous numbers of dedicated and engaged followers. They usually have connections to major positions in broadcasting channels, consumers, and business unions.
The fans often view influencers as idols and follow virtually everything they endorse. Influencers are frequently seen as power figures or specialists in their various specialties. Business Insider is spot on in their definition of what it takes to be an influencer. How are they so impactful?
Owing to the convenience of online networking platforms, influencers garner close connections with their fans. Unlike mainstream stars, their lives aren’t hidden from the world. This is the thing that gives them influence over their crowd.
Instead, influencers frequently share sneak peeks into their own lives with their followers. That way, their fan base views them more like friends, people they “know” more than far off fictional characters. Influencers become a part of people’s lives purely because they post regular content that people consume and engage with in real-time.
These social media big names need to have solid fan bases to effectuate their influence. They share their authentic opinions in the content they distribute. This encourages trust and loyalty from fans. Studies show that 70% of recent college grads admit to being shaped more by bloggers than traditional stars.
Before you begin on your path to becoming an internet or Instagram influencer, you have to decide whether you have the character for it. Read on to find out what steps you’ll have to take to become an impactful influencer.
Relevant: Read about the secret of success of one of the mega influencers here
Where do you start?
At this point, you ought to have an idea of what it takes to be an influencer, and whether you’re the ideal individual for it. The subsequent stage is to dive in and enlighten you on how to develop your web-based influencer image.
Here’s a rundown of the steps you can take today to give yourself a headstart in becoming a social media personality:
- Choose Your Niche
- Social Media Platform
- Develop Your Content Strategy
- Spread the Word
- Collaborate with Brands & Fellow Influencers
- Engage Your Followers
- Be Consistent
- First Principles Thinking Approach
Influencer marketing can assist you with developing your image, and doing it right is key. Here’s how to jump into the influencer world, step-by-step:
1. Choose your niche
If your goal is to be successful as an influencer, you need to cut off the jack (or jane) of all trades, master of none mentality. Pick a niche that aligns with your brand. As you select one, don’t go for what you think is the most popular. Choose something you’re interested in and will be able to create content unfailingly.
Settling on a specific specialty will assist you with smoothing out your audience and tailor content that precisely suits their interests.
You ought to have some degree of mastery in the field you choose to build yourself as an influencer in.
Systems like HubSpot’s Buyer Persona Generation Tool assist in distinguishing the individual needs, difficulties, and objectives of your typical audience that you can help unravel and address.
While you don’t need to pigeonhole yourself, it’s key that you pick a specific specialty and focus wholeheartedly on it.
You can consolidate at least two of these specialties. Ensure the individual specialties line up with each other. For example, you can join travel and lifestyle or beauty and fashion.
The choices to make are plenty, and here are some of the categories you could choose from:
- Health & Fitness
The probability of people following a well-curated page with dazzling travel pictures is a lot higher than if the page was loaded up with random pictures of dogs, faces, beauty items, and mountains.
When people visit your page, they need to immediately see what to expect if they follow you and feel sure that they will reliably get that content.
2. Social Media
With your preferred niche locked down, the next stage is choosing the ideal media platform to optimize your profile. Ideally, having at best two platforms is advised so that you can equally distribute your energy on the two channels.
Some tips to help you optimize your profiles:
- Change to a Business Profile: Most social media platforms like Facebook, Twitter, and Instagram have the option to create a business profile in the account settings.
- Make your Bio Intriguing: First impressions matter in making you stand out to potential followers, and that’s why you should invest in an impressive bio. This is the first thing visitors encounter on your profile l, and as such, it should tell an engaging story about who you are and what you’re about.
- Choose a Stunning Cover Photo: Your brand identity lies in how followers perceive you from the images you share of yourself. Make sure the picture is highly pixelated, and you look good in it!
The target audience should guide your choice in the chosen platform. The idea is to put yourself out there so that followers who share interests with you can easily find and engage with you. Find out where they “hang out” and interact with them there.
With LinkedIn, for example, the focus is more on career paths and scholarly content. Video graphics are available, but the audience there is more open to large texts in blog-type posts.
If, for example, your expertise is in fashion and lifestyle, then you’ll be better geared towards Instagram to share your visual content. Forbes touches more on the criteria needed for selecting the best platform.
Chances are, most of the platforms you end up on will be congested with people with similar dreams as yours. So it’s key to plan your posting and publishing schedule. Different platforms have different algorithms that determine how often you should post to have the greatest impact.
By tracking everything, you can attempt diversifying content types and approaches and see what your crowd reacts to. Realizing what works and what doesn’t helps ensure that everything that you post is a hit.
3. Develop a Content Strategy
I can’t emphasize enough how important content strategy is in your success. The world and the internet do not need more mediocre content.
As an influencer, the core of what you do is centered on creating and distributing quality posts that other people find valuable, not just you.
Once your content pillars set up, it’ll be a lot simpler to create content as you can switch between your different sources. Figure out your best angle. How are you going to address the niche you’ve chosen and make yourself stand out from everyone else?
For starters, keep your content relatable. While you may be tempted to thin out material to last you a while, remember that a bad strategy will make lose the audience you’re working on impressing.
Let your voice and personality stand out in your content by striking a balance between informative and personal content. Your followers trust you because your content is grounded in authenticity and reliability.
Prioritize holding conversations over trying to make sales. You have to stay at the top of your game to emerge through the clutter of other creators. The best way to achieve this is to create content worth paying for. Cosmopolitan magazine discusses how to make money as an influencer.
The influencer lifestyle isn’t like having a job interview where one strong performance secures a contract. You’ll have to consistently perform and update your profile because you’re only as relevant as your previous post.
Captions and hashtags are a great chance to start conversations and foster meaningful relations with your followers. Also, maximize your posts by ending your posts with a call-to-action, be it encouraging comments or sharing.
Relevant: Learn how to create impactful content here
4. Spread the Word
Each post you share on your channels needs to give some form of significant worth, even if it’s just a little laugh.
The worth that you give will rely upon your intended interest group and your image. So, as a picture taker, that’ll range from flaunting your work to presenting instructional exercises or taking followers behind the scenes of your most recent posts.
Ask yourself what draws you to the communities you follow, and then see what you can learn from them. Find some kind of harmony between concentrating on the depth and breadth of your content. Breadth gets you large numbers of followers, while depth makes them trust you if you can show expertise in the field.
With every post you make, make sure you follow up and interact with the comments and share your posts across all your media platforms.
Another effective way to make your brand a household name is to ask your audience to talk to each other and share your posts. The more interactions you have, the more significant your reach, and the better you can get paid for brand collaborations.
Don’t underestimate the power of emails. This helps you build a dedicated following that is truly “yours” and doesn’t rely on a platform you have no control over.
Address issues your audience may be having over the emails and offer them solutions. Teach where you can and pique their interest to make them follow you on other media platforms.
5. Collaborate with Brands & Fellow Influencers
Influencers understand that it’s not what you know but who you know. Many established influencers collaborate with each other to create combined content, and this means you’ll have to sharpen your network skills. Two heads are better than one, and if you share a platform with another influencer, you can help boost your following!
Find existing influencers in your industry and find opportunities where you can work together. Think about spending time with other influencers as a way to level yourself up.
Ultimately you’ll have to tailor your own way, but once you comprehend what works (and what doesn’t), it’ll be easier.
Make yourself available to be considered for every opportunity that comes up. Offer to help in conferences, reach out, and get your name out there.
Maximizing tools like BuzzSumo helps you learn what keywords are trending and what topics are hot in your field. Something as simple as writing in your bio that you’re open to brand collabs will make your outreach larger.
An indirect way is to tag brands and mention them when you post about their products.
The goal here is to start a conversation and gradually build rapport. This takes time and can’t happen overnight, so you need to be persistent about it.
6. Engage With Your Followers
Your content should be audience-focused and set up in a way that allows your followers to interact with your posts. Most platforms have algorithms that will enable you to analyze your audience’s interests.
Posting relatable content allows your followers to communicate with you and build your influence.
After a post, camp in the comments section and interact with your followers and respond. You’re not above interacting; if people have taken time to engage with you, you should show gratitude by responding.
Another way to engage with your followers is to ask them prompts that spark conversations about a topic of mutual interest. Interactions like these help build personal connections with your audience and solidify your position as an influencer.
You could also host an AMA (ask me anything) session as a beginner on the platform of your choice. On top of keeping your followers engaged, it will also help establish your know-how in various topics in your niche.
Giveaways are also a great way to encourage engagement. Rewarding your followers for their likes, reposts, and shares will increase the traffic on your platform.
Your followers become loyal to you as a result of the personal and honest touch you add to your content. Bombarding them with sponsored content you don’t fully endorse, or who aren’t authentic can harm your reputation as an influencer and disengage your followers.
7. Be Consistent
Most social media platforms’ algorithms give preference to accounts that post regularly. Socials like Instagram need you to be active to increase your visibility. Depending on your platform, you can choose to post every day or week. Platforms like Twitter may require you to post several times a day to remain relevant and have a better impact.
When brands are searching for influencers to collaborate with, they’ll be looking for someone who can encourage their followers to make a purchase. They’ll want someone to follow them back, not inactive accounts that’ll silently observe the promoted content.
Focus on not only the number of posts but the quality you dish out. Always be genuine in the products you endorse because your followers will catch on if you’re inauthentic.
Check the best posting times for your chosen platform and build an ideal posting schedule. Pick a time table and stick to it so that your followers know what to expect from you.
To make sure that you don’t run out of content, plan by batching material. Set aside a few days weekly to go out and create content that’ll last you for a week or so. Write down what posts you want to make, the shots you want to capture, and any props you’ll need.
8. First Principles Thinking Approach
In an interview Elon Musk did once, he elaborated on the idea that there are two reasoning paths people use. Your best bet in a successful career as an influencer is to use the first principles thinking approach. It allows you to set yourself apart without being limited by last events and industry “trends.”
This approach allows you to be a pioneer in fresh thinking in whatever your industry you’re in. Here, the status quo means nothing. The focus is on bringing your audience fresh content.
Have confidence and establish yourself as an expert in your industry. Executed well, you’ll have your audience’s attention to listen to what you have to say.
Don’t play it safe by going for lukewarm topics, but have a strong voice and opinion on things that matter to you. Be an independent thinker. If anything, having non-linear views will make people talk and soon, you’ll be the talk of the week.
Not that you should go out of your way to be controversial, but it’s okay for your ideas to deviate from the norm.
9. Invest In Your Brand
Credibility is essential and in setting you up for a great start, however, in the long run, you’ll need to become more polished as time goes on. It’s essential to guarantee that your content is linguistically right and that it carries the correct tone.
You can achieve that by using the Articoolo style publication manager and grammar checker.
Filming content on your iPhone and pasting together thumbnail images for an Instagram post only works while you’re a rookie. Once you’ve got a more substantial following, you’ll need to invest in more sophisticated machinery, camera ware, and editing tools.
You could have the most fabulous ideas, but to reach greater heights, you’ll need to push out quality visuals. Your community will appreciate having high pixel content to engage with.
Maintain a single theme on your platform to create an aesthetic look on your page. Purchase stunning themes to keep your profile sleek.
Invest your time to keep up to date with trends within your industry. Know how often the platform you’re on updates their algorithms and any terms and conditions they have.
I’ll be upfront with you. The influencer lifestyle isn’t going to happen overnight. You’ll have to be willing to put in hours of hard work, consistency, and steadiness.
Even after attaining the status, the pressure remains on to remain relevant. The foundation stage is the most troublesome and tedious, but after that, if you’ve established yourself well, it becomes a well-oiled machine.
These are tried and tested master tips used by many aspiring influencers in your multiple areas. Follow these guidelines, and it’ll only be a matter of time before you see the wanted outcome!
We’d love to hear what you think is the best tip in becoming an influencer! If you enjoyed these tips, then don’t leave just yet. We’ve got more articles on how to grow your social media influence below:
- Top 13 Tips To Get More Instagram Followers 
- The Best Growth Hacking Stories You Need to Know For 2020
- Olyasha Novozhylova: inspiring women through her lifestyle blog
Share our post and comment below what other marketing tips you’d like us to share next!